New! Skillshare Course
I’m really excited to launch my first course on Skillshare - How to create a Digital Marketing Strategy for your small business.
I took part in the Skillshare Summer Teach Challenge, so I only had 6 weeks to create, film and edit the course around a full time job and a UK summer heat wave! I really enjoy a challenge though, and I’ve always wanted to create a course, so this challenge gave me the push I needed and I’m pretty proud of myself!
The course consists of 14 lessons and is 43 minutes long. During this time you’ll learn the basics of how to create a digital marketing strategy including:
What is a digital marketing strategy?
Why a digital marketing strategy is important
How to structure your digital marketing strategy
Situation analysis - where are you now?
How to research your market
How to research your competitors
Understanding your target customer
How to set SMART objectives for your strategy
Setting the direction of your strategy
How to choose your digital marketing tactics
Measuring success
I’ve provided a downloadable strategy template for you to complete alongside the course and to give you a starting point for your very own digital marketing strategy.
If you are a small business owner, freelancer, student, or you are just curious as to where to start when creating a digital marketing strategy, you can take my course via Skillshare.
This course is aimed at beginners, and will help to give you an understanding of digital marketing strategy, empowering you to make strategic decisions that will help to drive your small business forwards.
If you’ve never used Skillshare before, it’s a fantastic site with thousands of different courses ranging from design, photography, marketing, business and more. I first started using it in lockdown and it’s where I learnt how to video edit and use Photoshop!
If you’d like to join and take my first course, click the link below.