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    <lastmod>2026-02-15</lastmod>
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    <loc>https://louise-laurie.co.uk/blog/is-blogging-still-worth-it-in-2026</loc>
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    <lastmod>2026-02-15</lastmod>
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      <image:title>Blog - Is blogging still worth it for small businesses in 2026? (Especially with AI search) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61473dd4e23e175afa48c7a6/f4dcd109-dbb0-49d6-9082-9148cfaf96ec/Example+-+My+Instagram+Reel+Free+Download+showing+in+AI+Generated+Overview.png</image:loc>
      <image:title>Blog - Is blogging still worth it for small businesses in 2026? (Especially with AI search) - Make it stand out</image:title>
      <image:caption>Example of my content appearing in Google’s AI Overview results for an Instagram Reels search query, this is what “being the source” looks like in practice.</image:caption>
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    <loc>https://louise-laurie.co.uk/blog/2026-marketing-trends-for-small-businesses</loc>
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    <lastmod>2026-01-18</lastmod>
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      <image:title>Blog - 5 Marketing Trends for Small Businesses in 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 5 Marketing Trends for Small Businesses in 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 5 Marketing Trends for Small Businesses in 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 5 Marketing Trends for Small Businesses in 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://louise-laurie.co.uk/blog/how-to-set-goals-without-starting-over-and-why-january-doesnt-need-a-reset</loc>
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    <priority>0.5</priority>
    <lastmod>2026-01-02</lastmod>
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      <image:title>Blog - How to set goals without starting over (and why January doesn’t need a reset) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61473dd4e23e175afa48c7a6/c725fb25-dd5d-4caa-ae8a-a93e13c17f5f/How+to+Set+Goals+Without+Starting+Over+Blog+Post+%281%29.png</image:loc>
      <image:title>Blog - How to set goals without starting over (and why January doesn’t need a reset) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61473dd4e23e175afa48c7a6/9d947fef-31b4-4862-958c-81cd5a148677/How+to+Set+Goals+Without+Starting+Over+Blog+Post+%282%29.png</image:loc>
      <image:title>Blog - How to set goals without starting over (and why January doesn’t need a reset) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://louise-laurie.co.uk/blog/my-2025-business-wrapped</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-22</lastmod>
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      <image:title>Blog - My 2025 Business Wrapped - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://louise-laurie.co.uk/blog/how-to-set-goals-for-your-small-business-with-ai-and-trello</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-02</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61473dd4e23e175afa48c7a6/1761600083586-I75ZMCKMKH6J4RFOLTHJ/How+to+Set+Goals+for+Your+Small+Business+with+AI+and+Trello.png</image:loc>
      <image:title>Blog - How to set goals for your small business with AI and Trello - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61473dd4e23e175afa48c7a6/0a3a9a42-8904-453b-a03e-d1b520d87b29/Goal+setting+with+Trello+-+example+board+layout.png</image:loc>
      <image:title>Blog - How to set goals for your small business with AI and Trello - Make it stand out</image:title>
      <image:caption>Here’s an example of how I plan my year in Trello (boards are blurred out): there is one column for annual goals, then a list for each quarter so I can stay focused without feeling overwhelmed. I then have another board for specific the tasks for that quarter.</image:caption>
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  <url>
    <loc>https://louise-laurie.co.uk/blog/hello-october-q3-reflections-amp-goals-for-q4</loc>
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    <priority>0.5</priority>
    <lastmod>2025-10-28</lastmod>
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      <image:title>Blog - Hello October - Q3 Reflections &amp;amp; Goals for Q4 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://louise-laurie.co.uk/blog/-my-skillshare-class-got-a-staff-pick</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-28</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61473dd4e23e175afa48c7a6/9e7de947-26e0-481f-8bb0-2a98ac5ce566/Copy+of+Story-First+Social+Media+Thumbnail+Skillshare+Course+%28640+x+480+px%29.png</image:loc>
      <image:title>Blog -  My Skillshare Class Got a Staff Pick! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://louise-laurie.co.uk/blog/what-is-social-media-storytelling-plus-3-story-ideas-you-can-try-today</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-28</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61473dd4e23e175afa48c7a6/44ac5742-c7a7-40d2-81aa-d9b0ece31814/_What+is+Social+Media+Storytelling+%28Plus+3+Story+Ideas+You+Can+Try+Today%21%29.png</image:loc>
      <image:title>Blog - What is Social Media Storytelling? (Plus 3 Story Ideas You Can Try Today!) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://louise-laurie.co.uk/blog/how-to-write-effective-chatgpt-prompts-for-marketing</loc>
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    <priority>0.5</priority>
    <lastmod>2025-10-28</lastmod>
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      <image:title>Blog - How to Write Effective ChatGPT Prompts for Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61473dd4e23e175afa48c7a6/83d6c721-4666-45cf-8237-cde54f0fd1c8/How+to+Write+Effective+ChatGPT+Prompts+for+Marketing+-+Be+specifc.png</image:loc>
      <image:title>Blog - How to Write Effective ChatGPT Prompts for Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61473dd4e23e175afa48c7a6/b6da91c5-03ab-4ce5-801a-3d2ad7c1fd28/How+to+Write+Effective+ChatGPT+Prompts+for+Marketing+-+Break+down+complex+tasks.png</image:loc>
      <image:title>Blog - How to Write Effective ChatGPT Prompts for Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61473dd4e23e175afa48c7a6/7c91dddb-4a35-4867-9e93-065d3c758287/How+to+Write+Effective+ChatGPT+Prompts+for+Marketing+-+add+context.png</image:loc>
      <image:title>Blog - How to Write Effective ChatGPT Prompts for Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61473dd4e23e175afa48c7a6/5d7f356a-1ec6-49b7-a186-a0f7ca1ecb93/How+to+Write+Effective+ChatGPT+Prompts+for+Marketing+-+assign+a+role.png</image:loc>
      <image:title>Blog - How to Write Effective ChatGPT Prompts for Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61473dd4e23e175afa48c7a6/9a481d85-6a15-4313-85b5-969bc4ef49c7/How+to+Write+Effective+ChatGPT+Prompts+for+Marketing+-+imagine+prompts.png</image:loc>
      <image:title>Blog - How to Write Effective ChatGPT Prompts for Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61473dd4e23e175afa48c7a6/50f2fd35-1938-4228-8d7a-aeb050dae7ee/How+to+Write+Effective+ChatGPT+Prompts+for+Marketing+-+Step-by-Step+Lists+%281%29.png</image:loc>
      <image:title>Blog - How to Write Effective ChatGPT Prompts for Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61473dd4e23e175afa48c7a6/14102397-0ee0-4548-a7b0-45eda619638a/How+to+Write+Effective+ChatGPT+Prompts+for+Marketing+-+Tone+%26+Style+of+Voice.png</image:loc>
      <image:title>Blog - How to Write Effective ChatGPT Prompts for Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61473dd4e23e175afa48c7a6/cf2d15fb-9426-411f-ba44-6dfa0e104fcf/How+to+Write+Effective+ChatGPT+Prompts+for+Marketing+-+Use+Open-Ended+Prompts+for+Brainstorming.png</image:loc>
      <image:title>Blog - How to Write Effective ChatGPT Prompts for Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61473dd4e23e175afa48c7a6/0a99877a-f6dc-4361-8164-b691dadd6341/How+to+Write+Effective+ChatGPT+Prompts+for+Marketing+-+Refine+with+Follow-Up+Prompts.png</image:loc>
      <image:title>Blog - How to Write Effective ChatGPT Prompts for Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://louise-laurie.co.uk/blog/q2-recap-amp-q3-plans-quiet-progress-and-whats-next</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61473dd4e23e175afa48c7a6/44dbb115-c532-4e9c-a6a1-6b124e3f3f90/louise+laurie+marketing+Q2+recap+%28640+x+380+px%29+%281%29.png</image:loc>
      <image:title>Blog - Q2 Recap &amp;amp; Q3 Plans: Quiet Progress, and What’s Next - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://louise-laurie.co.uk/blog/how-to-appear-in-ai-search-results-in-2025-and-beyond</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61473dd4e23e175afa48c7a6/8a13a860-2b78-4214-b323-12b62d797472/Ai+search.png</image:loc>
      <image:title>Blog - How to Appear in AI Search Results (in 2025 and Beyond) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61473dd4e23e175afa48c7a6/720c5389-2579-435d-ade7-d892ddded35e/AI+Search+Results+-+ChatGPT+-+Louise+Laurie+Marketing.png</image:loc>
      <image:title>Blog - How to Appear in AI Search Results (in 2025 and Beyond) - Make it stand out</image:title>
      <image:caption>Recognised by ChatGPT as one of the top UK marketing experts for small businesses - I’m proud to support entrepreneurs with practical, jargon-free advice on SEO, AI marketing, and more. Want to start showing up in AI search too? Keep reading...</image:caption>
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  <url>
    <loc>https://louise-laurie.co.uk/blog/how-to-make-instagram-reels-a-beginner-friendly-guide-free-download</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61473dd4e23e175afa48c7a6/8e81c5d2-4a1b-42a3-b61c-0a30fb09e187/How+to+make+instagram+Reels.png</image:loc>
      <image:title>Blog - How to Make Instagram Reels: A Beginner-Friendly Guide (+ Free Download!) - Make it stand out</image:title>
      <image:caption>Woman recording an Instagram Reel using her smartphone in natural light  Filming a Reel using natural lighting and a smartphone - no fancy equipment needed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61473dd4e23e175afa48c7a6/f8b70011-f0bc-4ef5-8e1e-8a2894bc545a/How+to+make+instagram+Reels+-+Free+Guide+%281%29.png</image:loc>
      <image:title>Blog - How to Make Instagram Reels: A Beginner-Friendly Guide (+ Free Download!) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61473dd4e23e175afa48c7a6/730bd899-70af-44fd-a1cc-608b90610c62/How+to+make+instagram+Reels+-+Free+Guide+%282%29.png</image:loc>
      <image:title>Blog - How to Make Instagram Reels: A Beginner-Friendly Guide (+ Free Download!) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61473dd4e23e175afa48c7a6/c58e1f2d-63ac-4a23-a7b5-acaa1eefb72b/How+to+make+instagram+Reels+-+Free+Guide+%283%29.png</image:loc>
      <image:title>Blog - How to Make Instagram Reels: A Beginner-Friendly Guide (+ Free Download!) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61473dd4e23e175afa48c7a6/8b9f296f-e4bb-4b3c-a335-d252ef09eca3/How+to+make+instagram+Reels+-+Free+Guide+%284%29.png</image:loc>
      <image:title>Blog - How to Make Instagram Reels: A Beginner-Friendly Guide (+ Free Download!) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61473dd4e23e175afa48c7a6/ffe7dab8-ac3e-4356-9501-6374f224a54d/How+to+make+instagram+Reels+-+Free+Guide.png</image:loc>
      <image:title>Blog - How to Make Instagram Reels: A Beginner-Friendly Guide (+ Free Download!) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://louise-laurie.co.uk/blog/generative-engine-optimisation-seo-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-28</lastmod>
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      <image:title>Blog - What Is Generative Engine Optimisation (GEO)? Why Small Businesses Should Adapt Their SEO Strategy in 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61473dd4e23e175afa48c7a6/4f0f0dd5-0b6f-408c-b1c9-6ad63e8d1db8/ChatGPT+search+results.png</image:loc>
      <image:title>Blog - What Is Generative Engine Optimisation (GEO)? Why Small Businesses Should Adapt Their SEO Strategy in 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://louise-laurie.co.uk/blog/how-to-use-chatgpt-deep-research-for-smarter-marketing-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-26</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61473dd4e23e175afa48c7a6/af837844-a2dc-47e8-a2c1-1b8068ee2954/ChatGPT+being+used+on+a+laptop.jpg</image:loc>
      <image:title>Blog - How to Use ChatGPT Deep Research for Smarter Marketing Strategy</image:title>
    </image:image>
    <image:image>
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      <image:title>About - Louise Laurie - Marketing Strategist &amp; Educator</image:title>
      <image:caption>Hi, I'm Louise - a marketing consultant and educator based in Cheshire, UK. I’m passionate about helping mission-driven businesses, advocates, and creators thrive. With an MSc in Digital Marketing Communications and over 13 years of experience in corporate marketing, I’ve seen the inside of fast-paced, sales-driven environments. But over time, I realised I wanted to use my skills to support organisations that put people and purpose first. Now, I specialise in making marketing accessible, simple, and impactful for mission-driven businesses. My goal is to demystify marketing and provide practical, hands-on support that empowers you to grow with clarity and confidence. Whether you’re just starting out or ready to expand your impact, I’m here to help you connect with the people who need you most. At my core, I’m a storyteller and strategist who believes marketing should feel human. Through my Skillshare courses, digital products, and marketing consultancy work, I help mission-driven businesses and creators turn clarity into confidence - and build marketing that actually feels good.</image:caption>
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      <image:title>Awards &amp; Qualifications - Awards &amp; Qualifications</image:title>
      <image:caption>13 years + experience working in digital marketing within e-commerce. 7 years+ experience as a marketing manager - I won “best manager of the year” award in 2020. MSc in Digital Marketing Communications with distinction. I won “Top Performing Student Award” for my dissertation. CAM Diploma in Digital Marketing. CIM Professional Diploma in Marketing. BA in English Language and Literature. Completed advanced training courses in Adobe Photoshop and Premiere Pro. Google Analytics Certified CIM Specialist Award in AI Marketing Top Teacher on Skillshare</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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