Louise Laurie - Marketing Strategist & Educator
Hi, I’m Louise 👋🏼 - a marketing strategist, educator and content creator based in Cheshire, UK.
I help small businesses, solo founders, creators and advocates simplify their marketing, focus on what matters, and grow with confidence.
With an MSc in Digital Marketing Communications and over 15 years of marketing experience, I’ve seen first-hand how overwhelming marketing can feel when you’re trying to do everything at once.
Today, I provide practical marketing strategy, education and support through consultancy, strategy sessions, digital products and Skillshare courses.
My goal is simple: to make marketing more accessible, understandable and effective - helping you connect with the right people, share your message with confidence, and grow in a way that feels right for you.
More about me…
In 2010, I underwent spinal fusion surgery for scoliosis, a condition that causes a curvature of the spine.
Growing up with scoliosis taught me what it feels like to be different, but it also taught me resilience, courage, and the importance of community. It shaped the way I see the world and continues to influence the way I live and work today.
Following my surgery, I became determined not to let scoliosis define what I could achieve. Since then, I’ve completed half marathons, taken on mountain treks, and explored places such as the Great Wall of China and Machu Picchu, all while raising thousands of pounds for charity and helping to raise awareness of scoliosis.
Those experiences taught me the value of stepping outside my comfort zone, taking risks, and making the most of opportunities when they come along.
Living with scoliosis also changed the way I think about work. It made me realise how important flexibility, wellbeing, and balance are. I wanted to build a career that allowed me to work in a way that supports my health, whether that’s moving throughout the day, using a standing desk, taking breaks when needed, or creating a business that feels sustainable for the long term.
Today, those lessons shape the way I work with clients too. I believe growth doesn’t have to come at the expense of your wellbeing. Marketing should feel clear, achievable, and aligned with the life and business you’re trying to build.
When I’m not working, you’ll usually find me running, hiking, travelling, reading, learning Spanish, or creating content to raise awareness of scoliosis through my scoliosis blog and Instagram to help others feel less alone in their own journey.
What it’s like to work with me
Hello!After 15+ years in marketing, I’ve learned that most small business owners don’t need more tactics, trends or complicated marketing advice.
They need clarity.
Many of the business owners I work with feel overwhelmed by marketing. They’re trying lots of different things, wondering what they should prioritise, and questioning whether their efforts are actually making a difference.
That’s where I come in.
My role isn’t to overwhelm you with jargon or make marketing feel more complicated than it needs to be. It’s to help you understand what matters most for your business, focus your time and energy in the right places, and create a plan you can realistically stick to.
My approach combines strategic thinking with practical support, honest advice and education. Whether we’re working on your marketing strategy, content, SEO, email marketing or AI tools, my goal is always the same: to make marketing feel more understandable, more manageable, and more effective.
Expert marketing strategy, explained like a human. 🙂
My Values…
1. Clarity over chaos
I believe marketing should feel clear, not overwhelming. I help you focus on what matters most, so you can stop second-guessing and start moving forward with confidence.
2. Purpose-led strategy
Every business is different, and every strategy should be too. I build marketing plans around your goals, values and strengths - not the latest trend or one-size-fits-all formula.
3. Quiet confidence
You don’t have to be the loudest voice in the room to make an impact. I help you build confidence in your marketing, communicate your message clearly, and show up in a way that feels authentic to you.
4. Empathy-led support
I know that running a business can feel overwhelming, especially when you’re juggling multiple priorities. I meet you where you are, offering honest guidance, practical support and encouragement along the way.
5. Freedom through focus
od marketing gives you your time back. By focusing on the right activities, building simple systems and creating sustainable strategies, you can spend less time worrying about marketing and more time doing what you do best.
Ready to take the next step?
Whether you need a strategy, a second pair of eyes, or simply some guidance on what to focus on next, I’m here to help.
Explore my services, browse my free resources, or start learning with one of my Skillshare courses.