Privacy policy.
Privacy Policy for Louise Laurie Marketing
Last updated: 03 August 2026
This notice explains how Louise Laurie Marketing collects, uses and protects personal information.
1. Who we are
Louise Laurie Marketing is a trading name of Louise Laurie. Louise Laurie is the data controller responsible for the personal information described in this notice.
Email: hello@louise-laurie.co.uk
We currently handle data-protection enquiries by email. If postal correspondence is required, please contact us to arrange this.
2. Information we collect
Depending on how you interact with us, we may collect:
Your name, business name, role, email address, telephone number and other contact details.
Enquiries, messages, meeting notes, proposals, contracts and records of our work together.
Services and consultancy information, including questionnaire responses, website links and information about your products, customers, events and marketing activity. This may include analytics, ecommerce, email or sales reports you choose to share.
Purchase, invoice and course information. Payment-card details are normally handled by the payment provider rather than stored by us.
Newsletter subscription, preferences and email engagement information.
Technical website information such as IP address, browser, device, pages visited and cookie or analytics data.
We collect information directly from you, automatically through our website and its cookies, from platforms used to deliver our services, and from relevant public business sources such as your website.
Please do not send passwords, security codes or unnecessary personal information about your customers through forms or ordinary email. We do not intentionally collect sensitive information through our standard forms.
3. How and why we use information
To answer enquiries, understand your requirements and prepare proposals. We rely on steps requested before a contract and, where appropriate, our legitimate interests in responding to business enquiries.
To provide courses, resources, marketing consultancy services, communicate about delivery and manage our work together. We rely on our contract with you.
To issue invoices, record payments, keep business records and manage disputes or legal claims. We rely on contract, legal obligations and our legitimate interests in running and protecting the business.
To send newsletters and information about our services where you have consented or where the applicable customer soft opt-in is available. You can unsubscribe at any time.
To publish an identifiable testimonial, case study or client logo where we have an appropriate basis, normally your permission. Where we rely on consent, it can be withdrawn for future use.
To operate, secure and improve our website and understand its performance. We use consent where legally required for cookies or similar technologies, and legitimate interests for necessary security and operation.
4. Who we share information with
We do not sell personal information. Where necessary, we may share it with:
Squarespace, for our website, forms, ecommerce and email services where used.
Google, including Google Forms, Drive and Sheets for client questionnaires and project administration, and Google Analytics where enabled.
Payment, course, video, meeting or delivery platforms used to provide a product or service.
Professional advisers, insurers, regulators or authorities where necessary or legally required.
A collaborator or supplier involved in your project, where this has been agreed with you.
Some providers may process information outside the UK. Where this happens, we take reasonable steps to ensure an appropriate safeguard applies, such as UK adequacy regulations or approved contractual protections.
5. How long we keep information
We keep information only for as long as it is reasonably needed. Our usual periods are:
Unsuccessful enquiries: up to 12 months after the last meaningful contact.
Raw client-questionnaire responses: up to 12 months after the service is completed.
Routine project files and correspondence: normally up to 24 months after completion.
Contracts, invoices and core business records: normally up to six years, or longer where required by law or needed for a legal claim.
Mailing-list information: while you remain subscribed, with limited suppression information retained after an opt-out so we respect your choice.
Information is then deleted, anonymised or securely disposed of unless there is a lawful reason to retain it for longer.
6. Marketing and cookies
Completing an enquiry or client questionnaire does not automatically add you to our marketing list. Marketing choices are handled separately, and every marketing email includes a way to unsubscribe.
Our website uses necessary cookies and may use analytics or other non-essential technologies. Where consent is required, these should not be activated before you make your choice. You can review or change your preferences through the website’s cookie controls.
7. How we protect information
We use proportionate measures to protect personal information, including access controls, account security and limiting access to people or providers who need it. No online system is completely secure; if a personal data breach occurs, we will assess it and take any action required by law.
8. Your rights
Depending on the circumstances, you may ask to access, correct, delete or restrict the use of your information; object to certain uses; receive or transfer information you provided; or withdraw consent where we rely on it. These rights are not absolute and legal exemptions may apply.
To make a request, email hello@louise-laurie.co.uk. We may need to confirm your identity and will respond within the period required by law.
If you are unhappy with how we use your information, please contact us first. You may also complain to the Information Commissioner’s Office at https://www.ico.org.uk/make-a-complaint or telephone 0303 123 1113.
9. Other important information
Our services and client questionnaires are intended for adults and business users. We do not knowingly collect information from children through these activities.
We do not currently make decisions with legal or similarly significant effects using solely automated processing.
Our website may link to services operated by other organisations. Their privacy practices are governed by their own notices.
10. Changes and contact
We may update this notice when our services, providers or legal obligations change. The latest version will appear on this page with a revised date.
Questions, concerns and data-protection requests can be sent to Louise Laurie at hello@louise-laurie.co.uk.