Selected Marketing Work

A selection of client, education and independent projects and case studies showing how I combine strategic thinking, practical marketing delivery and clear, accessible communication.

My wider experience spans more than 15 years across B2B, B2C including ecommerce, retail, education and healthcare. I offer a mix of marketing strategy and hands-on implemention in areas such as email marketing, SEO and website visibility, content marketing, website management, social media and campaign planning and delivery.

Some work completed during employed roles is commercially confidential and cannot be reproduced publicly, but I’m happy to discuss the briefs, platforms, processes and outcomes.

Areas of expertise
Marketing strategy & audits · SEO & AI visibility · Website & content optimisation · Email marketing · Content & campaigns · Training & education · AI for marketing · Content & video production

Case Study - Jade Mellor Jewellery: Website & Customer Journey Marketing MOT

B2B Healthcare Marketing

SEO & AI Search Webinar: How to Stay Visible

Launch Marketing Materials for a Local Sports Therapist

Local SEO Homepage Optimisation: Page-One and AI Overview Results

Email Marketing Masterclass for Small Businesses

CIM Course Development and Tutoring

Skillshare Marketing Courses

Life With Scoliosis: Content, Community & Ecommerce

South Cheshire Harriers: Website, Email & Social Communications

What my clients say

"Working with Louise was exactly what we needed to boost our confidence and take our social media presence up a level. In just one hour, she listened attentively, asked all the right questions, and genuinely took the time to understand our business and goals. She quickly followed up with a clear how-to guide for Instagram Reels and gave us brilliant content ideas tailored to our work. Everything was thoughtful, relevant, and delivered within two weeks. We came away from the initial meeting feeling motivated, more confident and supported, we’d recommend her to anyone looking to grow their social media in a way that actually feels manageable and aligned."

Hannah - Owner, SafeGuarding Sorted
“Working with Louise has been a real pleasure. She's clear, supportive and always responsive, which makes projects run smoothly from start to finish. I’ve really valued her attention to detail and the quality of her course content development.”

Olly - Commercial Review Manager, Oxford College of Marketing
"I've been working with Louise over the last few weeks to really capture the services I offer. Louise has been really supportive, providing lots of creative ideas, giving me the confidence to post more and share what I'm doing (this is a challenge for me but I'm committed to doing better). I'm really pleased with the end results and look forward to handing out the leaflets and business cards. Louise is also embarking on her own journey to self employment and it was great to support someone else on a similar journey to me. For any marketing needs I highly recommend working with Louise."

Sports Massage Therapy by Clare Allman
"Louise was a pleasure to work with on my ecommerce website She gave regular meetings as needed to discuss priorities and results and created a really valuable bespoke plan that was presented in a professional and easy to follow format. Would definitely recommend working with Louise."

Jade Mellor, Owner - Jade Mellor Jewellery

Hands-on marketing experience

Alongside strategy and consultancy, I’m comfortable getting hands-on with delivery.

My experience includes website updates and SEO optimisation, email campaigns, content creation, presentations and training materials, course production, short-form video and marketing collateral.

I work across tools including Squarespace, Wordpress, Shopify, Canva, Adobe Premiere Pro, Google Analytics 4, Google Search Console, email marketing platforms (Mailchimp, DotDigital), SEO tools and AI tools including ChatGPT and Claude.

You can view my full work history over on LinkedIn. I have experience in B2B and B2C markets, including e-commerce, retail, healthcare and event marketing.

Need help with a marketing challenge?

If your marketing feels unclear, inconsistent or isn’t delivering what it should, I can help you work out what needs attention and where to focus next.

I support small businesses with marketing strategy, audits, SEO and online visibility, content marketing, email marketing, and ongoing strategic support and implementation.

Explore my marketing services

Tell me about your project