Louise Laurie - Marketing Strategist & Educator
Hi, I'm Louise - a digital marketing strategist and educator passionate about helping mission-driven businesses, advocates, and creators thrive. With an MSc in Digital Marketing Communications and over 13 years of experience in corporate marketing, I’ve seen the inside of fast-paced, sales-driven environments. But over time, I realised I wanted to use my skills to support organisations that put people and purpose first.
Now, I specialise in making marketing accessible, simple, and impactful for mission-driven businesses. My goal is to demystify marketing and provide practical, hands-on support that empowers you to grow with clarity and confidence. Whether you’re just starting out or ready to expand your impact, I’m here to help you connect with the people who need you most.
At my core, I’m a storyteller and strategist who believes marketing should feel human. Through my Skillshare courses, digital products, and marketing consultancy work, I help mission-driven businesses and creators turn clarity into confidence - and build marketing that actually feels good.
More about me…
In 2010, I underwent spinal fusion surgery for scoliosis, a condition that causes a curvature of the spine. Growing up with scoliosis taught me what it feels like to be different - and also the power of community, connection, and shared stories.
That experience shapes my “why” in marketing: I believe that people and organisations doing meaningful work deserve to be heard, supported, and amplified. Just as I’ve used my own story to raise awareness and inspire others through my blog Life With Scoliosis and fundraising challenges, I now help mission-driven businesses share their stories to create real impact.
Since my surgery, I’ve taken on challenges like half marathons, mountain treks, and iconic adventures such as the Great Wall of China and Machu Picchu - all while raising thousands of pounds for the Scoliosis Support & Research charity. These experiences reinforced my belief in resilience, creativity, and purpose, values I now bring into my work every day.
How I Found My Purpose
After more than a decade working in corporate marketing, I realised something was missing. I loved the creativity and strategy, but I didn’t love the environments I was in. I was often told I was too nice, too soft, or not tough enough - and for a while, I believed that meant I wasn’t cut out for the industry.
Around that time, I started teaching on Skillshare as a creative outlet. I wanted to share what I’d learned and make marketing feel more human and accessible - especially for people doing meaningful work but without big budgets or teams behind them.
What started as a side project soon became something much bigger. My first class led to Skillshare’s Rising Teacher Programme, and today, as a Top Teacher, I’ve taught thousands of students from around the world.
Through teaching, I finally found my purpose - helping people feel confident, capable, and excited about marketing again. It reminded me that empathy and kindness aren’t weaknesses; they’re strengths that make real connection possible.
My Why…
Teaching reminded me why I fell in love with marketing in the first place - it isn’t just a career, it’s a way to make a difference. I know first-hand how powerful it is when people feel seen, supported, and connected. That’s why I’m passionate about helping mission-driven businesses, advocates, and creators amplify their message, grow sustainably, and inspire change.
Marketing sometimes gets a bad reputation, and I understand why. Too often, it’s loud, pushy, or full of tactics that don’t feel right. Other times, people simply don’t understand what marketing actually is.
At its core, marketing is about understanding your customers: what they need, what they value, and what makes them tick. When done well, it can be kind. Clear. Empowering.
After more than a decade in the marketing industry, I realised I didn’t want to succeed by becoming someone I’m not. I was once told I needed to be “tougher” - but I believe quiet confidence, empathy, and intention are strengths, not weaknesses. So I left the corporate world to do things differently.
Today, I help small and solo business owners simplify their marketing and feel confident doing it themselves. Through practical resources, digital tools, and supportive teaching, I make marketing feel less like pressure, and more like progress.
I’m building something that reflects my values and helps others do the same: a calm, human approach to marketing that builds real connection and real results. No jargon. No BS. Just thoughtful strategies that work, and support that actually feels good.
My ultimate “why” is simple: your mission matters, and I’m here to help you share it.
My Values…
1. Clarity Over Chaos
I believe marketing should feel simple, not stressful. I help you clear the noise and focus on what actually moves your business forward.
2. Purpose-Led Strategy
Every decision should reflect what matters most to you. I build marketing plans that align with your values, not just trends.
3. Quiet Confidence
You don’t have to shout to be seen. I help you show up with intention, so your message lands with the people who need it most.
4. Empathy-Led Support
I care about your business and your wellbeing. I meet you where you are and guide you with kindness and clarity.
5. Freedom Through Focus
Good marketing gives you your time back. I create systems and strategies that free you up to do more of what you love.
My How…
With a blend of academic knowledge and over 13 years of hands-on experience in digital marketing, I’ve honed my ability to create strategies that balance creativity with data-driven decision-making. I love digging into the latest trends, researching best practices, and turning insights into practical actions that deliver results.
Creativity is at the core of my work. From storytelling and social media to SEO, email marketing, and content creation, I make marketing approachable and effective, so you can focus on your mission and the people you serve.
Let me help YOU
Are you a mission-driven founder, advocate, or organisation looking for marketing guidance? I’d love to help you develop a tailored strategy that reflects your values, simplifies your marketing, and connects you with the people who need you most. Whether you’re starting from scratch or refining your current approach, I’m here to offer expert advice and practical solutions to support your growth.
Feel free to reach out and let’s work together to achieve your goals!
Or, if you’re more of a self-paced learner, you can start with one of my Skillshare courses - you’ll find my latest classes here.