About Me.
Hi, I'm Louise - a digital marketing strategist and educator passionate about helping mission-driven businesses, advocates, and creators thrive. With an MSc in Digital Marketing Communications and over 13 years of experience in corporate marketing, I’ve seen the inside of fast-paced, sales-driven environments. But over time, I realised I wanted to use my skills to support organisations that put people and purpose first.
Now, I specialise in making marketing accessible, simple, and impactful for mission-driven businesses. My goal is to demystify marketing and provide practical, hands-on support that empowers you to grow with clarity and confidence. Whether you’re just starting out or ready to expand your impact, I’m here to help you connect with the people who need you most.
I currently offer a growing collection of marketing courses on Skillshare, where I’ve taught more than 3,300 students worldwide. Alongside my courses, I’m expanding into digital products and consultancy services to offer more tailored support.
More about me…
In 2010, I underwent spinal fusion surgery for scoliosis, a condition that causes a curvature of the spine. Growing up with scoliosis taught me what it feels like to be different - and also the power of community, connection, and shared stories.
That experience shapes my “why” in marketing: I believe that people and organisations doing meaningful work deserve to be heard, supported, and amplified. Just as I’ve used my own story to raise awareness and inspire others through my blog Life With Scoliosis and fundraising challenges, I now help mission-driven businesses share their stories to create real impact.
Since my surgery, I’ve taken on challenges like half marathons, mountain treks, and iconic adventures such as the Great Wall of China and Machu Picchu - all while raising thousands of pounds for the Scoliosis Support & Research charity. These experiences reinforced my belief in resilience, creativity, and purpose, values I now bring into my work every day.
My Why…
Marketing, for me, isn’t just a career - it’s a way to make a difference. I know first-hand how powerful it is when people feel seen, supported, and connected. That’s why I’m passionate about helping mission-driven businesses, advocates, and creators amplify their message, grow sustainably, and inspire change.
My ultimate “why” is simple: your mission matters, and I’m here to help you share it.
My How…
With a blend of academic knowledge and over 13 years of hands-on experience in digital marketing, I’ve honed my ability to create strategies that balance creativity with data-driven decision-making. I love digging into the latest trends, researching best practices, and turning insights into practical actions that deliver results.
Creativity is at the core of my work. From storytelling and social media to SEO, email marketing, and content creation, I make marketing approachable and effective, so you can focus on your mission and the people you serve.
Let me help YOU
Are you a mission-driven founder, advocate, or organisation looking for marketing guidance? I’d love to help you develop a tailored strategy that reflects your values, simplifies your marketing, and connects you with the people who need you most. Whether you’re starting from scratch or refining your current approach, I’m here to offer expert advice and practical solutions to support your growth.
Feel free to reach out and let’s work together to achieve your goals!