Your business is growing, but keeping on top of your marketing is becoming a challenge. Perhaps you're juggling your website, social media, emails and content alongside everything else. You know marketing is important, but finding the time to plan it properly and keep things moving isn't always easy.

I'm Louise, an independent marketing consultant based in Crewe, Cheshire. I help growing small businesses get organised, make smarter marketing decisions and put their plans into action.

Whether you need an experienced marketing partner on an ongoing basis, a clear strategy or help with a specific project, I offer flexible support that fits your business.

Strategic Marketing Support for Small Businesses.

Tell me about your marketing

Not sure where to start?

🤝 Need regular senior marketing support and guidance?
Explore Ongoing Marketing Support, with regular strategic advice and hands-on help where needed.

🗺️ Need to understand what’s working or create a clear plan?
Explore Marketing Strategy & Audits, including the Marketing MOT, in-depth audits and Strategy & Roadmap.

⚡ Need help with one defined challenge?
Explore Focused Marketing Help, including the Marketing Power Hour and tailored training or mentoring.

Ongoing Marketing Support

  • A woman with long brown hair smiling, wearing a black sleeveless top and a patterned skirt, sitting against a purple background. There are illustrated lightning bolts and a clock indicating one hour next to her.

    🤝 Strategic Marketing Advisor - from £500/month

    Need regular senior marketing guidance without employing a full-time marketing manager?
    Ongoing strategic consultancy shaped around your business, priorities and the level of support you need.

    Ideal if you need:

    • Help setting clear marketing priorities

    • Feedback on plans, campaigns and ideas

    • Accountability to keep your marketing moving

    • An experienced perspective when making decisions

    • Guidance when working with freelancers or supplier

    Your package may include strategy calls, priority setting, agreed reviews and capped email support. Your monthly scope and fixed fee will be confirmed before the service begins.

    You’ll gain: clearer priorities, more confident decisions and regular senior support.

    Let's work together
  • A woman with long brown hair and purple sunglasses looking over them, wearing a black sleeveless top and beige pants, standing against a purple background with digital icons of a magnifying glass, a checklist, and a clipboard.

    🛠️ Marketing Implementation - project or ongoing support- priced to scope

    Need experienced help putting your marketing plans into action?

    I provide hands-on implementation through either a clearly defined one-off project or an ongoing monthly arrangement.

    Support may include:

    • Email campaigns, welcome sequences and nurture automations

    • SEO and website-content optimisation

    • Practical AI marketing workflows

    • Content strategy, planning and selected content creation

    • Campaign messaging and supporting materials

    • Implementation of agreed audit or strategy recommendations

    For one-off projects, the outcome, scope, deliverables, timescale and fixed price are agreed before work begins.

    Support is delivered remotely to small businesses across Cheshire and the UK.

    You’ll gain: practical marketing work completed to an agreed plan, consistent progress on your priorities and more time to focus on running your business.

    Let's work together

Trusted by small businesses and marketers

MCIM Member

Skillshare Top Teacher

CIM Tutor

4,700+ Students Taught

MSc in Digital Marketing Communications

15+ years’ experience in marketing

Marketing Strategy & Audits

  • A woman with long brown hair and purple sunglasses looking over them, wearing a black sleeveless top and beige pants, standing against a purple background with digital icons of a magnifying glass, a checklist, and a clipboard.

    🔍 Marketing Audits - from £495

    Not sure what is working, what needs attention or where to focus next? Choose the level of review that reflects the depth of insight you need.

    Focused Marketing MOT - £495
    A focused, accessible review of one agreed marketing area, with concise findings, key priorities and a 90-day action plan.

    Your Marketing MOT may focus on one of the following: Social media and content planning, email marketing, SEO and AI-search visibility, website and customer journey

    In-depth Marketing Audit - from £895
    Detailed analysis and research into areas such as SEO and AI-search visibility, website performance, customer journey, email marketing, content or wider marketing activity.

    You’ll receive a detailed audit report explaining the findings and recommendations, together with a prioritised improvement plan.

    You’ll leave with: A clearer understanding of your current position, what needs attention and what to prioritise next.

    Let’s work together
  • A woman with long brown hair, wearing a black sleeveless top and patterned skirt, sitting in a thinking pose against a purple background with navigation icons.

    🗺️ Marketing Strategy & Roadmap - from £895

    Need a clear marketing direction and practical plan? A personalised strategy designed around your business goals, audience, resources and opportunities.

    Your strategy can cover your wider marketing direction or focus on a defined area such as email marketing, SEO and AI-search visibility, content, social media or a new launch.

    Ideal if you are:

    • Starting or developing a business

    • Launching a new service or offer

    • Repositioning or changing direction

    • Unsure which audiences, messages and channels to prioritise

    Your Roadmap will set out detailed priorities for the first 90 days, followed by higher-level direction for the next 6–12 months.

    You’ll leave with: Clear strategic choices and a practical plan for attracting the right customers and moving your marketing forward.

    Let’s work together

Focused Marketing Help

  • A woman with long brown hair smiling, wearing a black sleeveless top and a patterned skirt, sitting against a purple background. There are illustrated lightning bolts and a clock indicating one hour next to her.

    ⚡ Marketing Power Hour - £95

    Need help with one specific marketing problem? A focused 60-minute one-to-one session to help you make a decision, solve a defined challenge or identify your next steps.

    Ideal if you:

    • Feel stuck on one particular problem

    • Need an experienced second opinion

    • Have a question about strategy, SEO, content, email marketing or AI tools

    Included:

    • Pre-session questionnaire and light preparation

    • 60-minute online session

    • Personalised written action summary covering the main recommendation, key points discussed and prioritised next steps

    You’ll leave with: A clearer decision and a focused set of practical next steps.

    Explore Power Hour
  • Marketing consultant Louise Laurie holding a phone, with illustrated training and mentoring icons on a purple background.

    🎓 Marketing Training & Mentoring - priced by project

    Want to build your own or your team’s marketing capability? Practical training, workshops and mentoring tailored to your goals and level of experience.

    Topics may include:

    • Marketing strategy and planning

    • SEO and AI-search visibility

    • Content and email marketing

    • Social media strategy

    • AI tools and marketing workflows

    Available as one-to-one mentoring, team workshops, guest speaking and bespoke training programmes.

    You’ll leave with: Greater confidence, practical skills and a clearer understanding of how to apply what you have learned.iption goes here

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Why work with me as your small business marketing consultant?

Louise Laurie, small-business marketing strategist

I’m Louise Laurie, an independent marketing strategist based in Cheshire, working remotely with owner-led small businesses and small teams across the UK.

When you work with me, you’ll receive experienced, independent marketing advice shaped around your business and goals, not a generic plan or a push towards whichever tactic happens to be popular.

  • Senior expertise without the agency model
    Benefit from more than 15 years of marketing experience without employing a full-time senior marketer or committing to a full-service agency.

  • Clear priorities, not more noise
    I’ll help you understand what matters, what can wait and where your time and budget are most likely to make a difference.

  • Practical advice you can act on
    Recommendations are explained in plain English and turned into realistic actions that reflect your team, skills and resources.

  • Flexible support with clear boundaries
    Every project has an agreed scope, deliverables, timescale and price. Where appropriate, I can also help implement selected priorities or support the people carrying out the work.

I work remotely with small businesses across the UK. I’m based in Cheshire but can work with your small business remotely across the UK. In-person consultancy, workshops and training may also be available depending on the location and project.

Find out more about what it’s like to work with me.

What my clients say

  • "Working with Louise was exactly what we needed to boost our confidence and take our social media presence up a level. In just one hour, she listened attentively, asked all the right questions, and genuinely took the time to understand our business and goals. She quickly followed up with a clear how-to guide for Instagram Reels and gave us brilliant content ideas tailored to our work. Everything was thoughtful, relevant, and delivered within two weeks. We came away from the initial meeting feeling motivated, more confident and supported, we’d recommend her to anyone looking to grow their social media in a way that actually feels manageable and aligned."

    Hannah - Owner, SafeGuarding Sorted

  • “Working with Louise has been a real pleasure. She's clear, supportive and always responsive, which makes projects run smoothly from start to finish. I’ve really valued her attention to detail and the quality of her course content development.”

    Olly - Commercial Review Manager, Oxford College of Marketing

  • "I've been working with Louise over the last few weeks to really capture the services I offer. Louise has been really supportive, providing lots of creative ideas, giving me the confidence to post more and share what I'm doing (this is a challenge for me but I'm committed to doing better). I'm really pleased with the end results and look forward to handing out the leaflets and business cards.  Louise is also embarking on her own journey to self employment and it was great to support someone else on a similar journey to me. For any marketing needs I highly recommend working with Louise."

    Sports Massage Therapy by Clare Allman

  • "Louise was a pleasure to work with on my ecommerce website She gave regular meetings as needed to discuss priorities and results and created a really valuable bespoke plan that was presented in a professional and easy to follow format. Would definitely recommend working with Louise."

    Jade Mellor, Owner - Jade Mellor Jewellery


Flexible marketing support, shaped around your business

I can help with marketing strategy · SEO & AI visibility · content & social media strategy · email marketing · website & customer journey · AI tools & workflows.

The services and prices on this page are examples of how we can work together rather than fixed, one-size-fits-all packages. Depending on your goals, I can tailor the scope, combine elements from different services or create a bespoke proposal.

Frequently Asked Questions

  • That depends on the level of support you need.

    Choose the Power Hour for one specific problem or decision. Choose Marketing Audits if you need to understand and improve existing activity. Choose Strategy & Roadmap if you are starting from scratch, launching something new or need a different direction.

    Implementation is for clearly defined work you want completed, while the Strategic Marketing Advisor provides ongoing advice and accountability.

    If you’re still unsure, complete the enquiry form and I’ll recommend the most suitable option.

  • The £495 Marketing MOT is a focused, accessible review of one area or a limited overview of a small business’s wider activity. It provides concise findings, three main priorities and a simple 90-day plan.

    An In-depth Marketing Audit starts from £895 and involves deeper analysis and research. You receive a detailed audit report, recommendations and a prioritised improvement plan.

  • An audit evaluates marketing that already exists and identifies what needs improving.

    A Strategy & Roadmap defines your future direction, including audiences, positioning, messages, channels and priorities. It is suitable for new businesses, launches, new offers and businesses changing direction.Item description

  • Yes. The packages show some of the most common ways I support clients, but every business is different. I can adapt the scope and level of support around your goals, priorities, resources and budget.

    After reviewing your enquiry, I’ll recommend the most suitable option or create a bespoke proposal where appropriate.

  • Not always. A new business or offer may need a strategy without having enough existing marketing to audit.

    An established business will usually benefit from some review of its current activity before choosing a new direction. This does not necessarily require a separate audit project - the appropriate level of review can be included within the strategy scope.

  • Yes. Your strategy can cover your wider marketing direction or focus on a defined area such as SEO and AI-search visibility, email marketing, content, social media or a new launch.

    The scope will be agreed according to your goals and the complexity of the project.

  • Yes. I offer clearly scoped implementation projects including SEO and website content improvements, email campaigns and automations, content planning and selected actions from an audit or strategy.

    Implementation is priced separately with agreed deliverables, timescale and fixed project fee.

  • Strategic Marketing Advisor provides senior advice, feedback, priority setting and accountability. It does not include creating campaigns, content or other marketing deliverables.

    Ongoing implementation support involves completing agreed work in one defined area, such as email marketing, SEO or website content. It has fixed monthly deliverables and clear limits rather than providing unlimited outsourced marketing support.

    Where appropriate, strategic advice and implementation can be combined within a tailored, clearly scoped arrangement.

  • This is ongoing strategic consultancy for businesses that need regular senior advice, feedback and accountability.

    Packages start from £500 per month. The meeting schedule, feedback allowance, areas of support and response times will be agreed before the service begins. It is not outsourced day-to-day marketing management.

  • I’ll review the information you’ve shared and get back to you to let you know whether I can help and which service I think would be the best fit.

    Depending on the project, I may suggest an initial call so we can discuss your business, goals and current challenges in more detail.

  • For one-off sessions and smaller services, payment is required in advance to confirm your booking. For larger projects or ongoing support, I’ll provide a clear proposal and invoice outlining the agreed scope, cost and payment schedule before any work begins.

    Payment plans may be available for selected projects and can be discussed during the enquiry process.

  • A “from” price represents the starting price for the smallest suitable scope. The final price depends on factors such as the number of marketing areas, audiences or offers involved, the volume of work and the depth of research required. You will receive a clearly defined scope, deliverables, timescale and fixed price before work begins.

Have another question? View all Marketing Consultancy FAQs.

A woman with long reddish-brown hair, wearing glasses and a black sleeveless top, looks puzzled with three floating question marks beside her against a purple background.

Not sure what you need?

That’s completely normal. If you have any further questions just drop me a DM on Instagram or send me an email.

Alternatively, complete the enquiry form and tell me a little about your business, goals and challenges. I’ll take a look and come back to you with my thoughts on what would be most helpful. 🙂

Tell me more