Strategic Marketing Support for Small Businesses.

Not sure where to start?
Stuck on one specific marketing problem? → Marketing Power Hour

🔍 Not sure what is working, what needs attention or where to focus? → Marketing Audits - choose a Focused Marketing MOT or In-depth Marketing Audit

🗺️ Starting from scratch, launching something new or need a clearer marketing direction? → Marketing Strategy & Roadmap

🛠️ Know what needs doing but want help putting it into practice? → Focused Marketing Implementation

🤝 Need regular senior marketing advice and accountability? → Strategic Marketing Advisor

🎓 Want to build your own or your team’s marketing capability? → Marketing Training & Mentoring

Every business is different.

While these services provide a guide to how I work, every project is tailored to your goals, challenges and priorities. If you’re not sure which service is right for you, get in touch and we can discuss the best approach for your business.

Senior marketing strategy and selected implementation for UK small businesses and small teams that need experienced direction without employing a full-time senior marketer.

I’ll help you understand what matters, decide what to prioritise and, where appropriate, put clearly defined improvements into practice.

Trusted by small businesses and marketers

MSc in Digital Marketing Communications

15+ years’ experience in marketing

MCIM Member

Skillshare Top Teacher

CIM Tutor

4,600+ Students Taught

  • A woman with long brown hair smiling, wearing a black sleeveless top and a patterned skirt, sitting against a purple background. There are illustrated lightning bolts and a clock indicating one hour next to her.

    ⚡ Marketing Power Hour - £125

    Need help with one specific marketing problem? A focused 60-minute one-to-one session to help you make a decision, solve a defined challenge or identify your next steps.

    Ideal if you:

    • Feel stuck on one particular problem

    • Need an experienced second opinion

    • Have a question about strategy, SEO, content, email marketing or AI tools

    Included:

    • Pre-session questionnaire and light preparation

    • 60-minute online session

    • Follow-up email with the main recommendation and up to five priority actions

    You’ll leave with: A clearer decision and a focused set of practical next steps.

  • A woman with long brown hair and purple sunglasses looking over them, wearing a black sleeveless top and beige pants, standing against a purple background with digital icons of a magnifying glass, a checklist, and a clipboard.

    🔍 Marketing Audits - from £495

    Not sure what is working, what needs attention or where to focus next? Choose the level of review that reflects the depth of insight you need.

    Focused Marketing MOT - £495
    A focused, accessible review with concise findings, key priorities and a simple 90-day action plan.

    In-depth Marketing Audit - from £995
    Detailed analysis and research into areas such as SEO and AI-search visibility, website performance, customer journey, email marketing, content or wider marketing activity.

    You’ll receive a detailed audit report explaining the findings and recommendations, together with a prioritised improvement plan.

    You’ll leave with: A clearer understanding of your current position, what needs attention and what to prioritise next.

  • A woman with long brown hair, wearing a black sleeveless top and patterned skirt, sitting in a thinking pose against a purple background with navigation icons.

    🗺️ Marketing Strategy & Roadmap - from £895

    Need a clear marketing direction and practical plan? A personalised strategy designed around your business goals, audience, resources and opportunities.

    Your strategy can cover your wider marketing direction or focus on a defined area such as email marketing, SEO and AI-search visibility, content, social media or a new launch.

    Ideal if you are:

    • Starting or developing a business

    • Launching a new service or offer

    • Repositioning or changing direction

    • Unsure which audiences, messages and channels to prioritise

    Your Roadmap will set out detailed priorities for the first 90 days, followed by higher-level direction for the next 6–12 months.

    You’ll leave with: Clear strategic choices and a practical plan for attracting the right customers and moving your marketing forward.

  • A woman with long brown hair smiling, wearing a black sleeveless top and a patterned skirt, sitting against a purple background. There are illustrated lightning bolts and a clock indicating one hour next to her.

    🤝 Strategic Marketing Advisor - from £695/month

    Need regular senior marketing advice without employing a full-time marketing manager? Ongoing strategic consultancy tailored to your priorities and level of support.

    Ideal if you need:

    • Regular help setting marketing priorities

    • Feedback on plans, campaigns and ideas

    • Accountability and a trusted strategic perspective

    • Guidance when working with freelancers or suppliers

    Packages may include strategy calls, priority setting, agreed feedback and capped email support. Your monthly scope and fixed fee will be confirmed before the service begins.

    This is strategic consultancy rather than outsourced day-to-day marketing management.

    You’ll leave with: Clearer priorities, more confident decisions and regular senior support.

  • A woman with long brown hair and purple sunglasses looking over them, wearing a black sleeveless top and beige pants, standing against a purple background with digital icons of a magnifying glass, a checklist, and a clipboard.

    🎓 Marketing Training & Mentoring - priced by project

    Want to build your own or your team’s marketing capability? Practical training, workshops and mentoring tailored to your goals and level of experience.

    Topics may include:

    • Marketing strategy and planning

    • SEO and AI-search visibility

    • Content and email marketing

    • Social media strategy

    • AI tools and marketing workflows

    Available as one-to-one mentoring, team workshops, guest speaking and bespoke training programmes.

    You’ll leave with: Greater confidence, practical skills and a clearer understanding of how to apply what you have learned.

  • 🛠️ Focused Growth Sprints - priced by project.

    Need experienced help completing one clearly defined marketing priority? Focused Growth Sprints combine strategic thinking with selected implementation, without the commitment or complexity of a full-service agency.

    Projects may include:

    • Email Marketing - this can include an audit of your current approach, campaign planning, welcome or nurture sequences, automations and ongoing support.

    • SEO and Website Content Optimisation

    • AI Marketing Workflow Setup

    • Content Planning and Optimisation

    • Implementation of selected audit recommendations

    Every project has an agreed outcome, scope, deliverables, timescale and fixed price.

    Implementation does not include paid advertising management, daily social media management, community management or unlimited ongoing support.

    You’ll leave with: A clearly defined marketing priority completed, improved or ready to use.

  • Need support beyond a one-off project?

    Selected ongoing email marketing, SEO and website-content support is available following an audit, strategy or Focused Growth Sprint.

    Every ongoing arrangement has agreed priorities, monthly deliverables, communication limits and a fixed fee. Support is focused on one defined area rather than unlimited multi-channel marketing delivery.

    Ongoing specialist support typically starts from £650 per month, with an initial three-month commitment.

Frequently Asked Questions

A woman with long reddish-brown hair, wearing glasses and a black sleeveless top, looks puzzled with three floating question marks beside her against a purple background.

Not sure what you need?

That’s completely normal. If you have any further questions just drop me a DM on Instagram or send me an email.

Alternatively, complete the enquiry form and tell me a little about your business, goals and challenges. I’ll take a look and come back to you with my thoughts on what would be most helpful. 🙂

Testimonials

  • "Working with Louise was exactly what we needed to boost our confidence and take our social media presence up a level. In just one hour, she listened attentively, asked all the right questions, and genuinely took the time to understand our business and goals. She quickly followed up with a clear how-to guide for Instagram Reels and gave us brilliant content ideas tailored to our work. Everything was thoughtful, relevant, and delivered within two weeks. We came away from the initial meeting feeling motivated, more confident and supported, we’d recommend her to anyone looking to grow their social media in a way that actually feels manageable and aligned."

    Hannah - Owner, SafeGuarding Sorted

  • “Working with Louise has been a real pleasure. She's clear, supportive and always responsive, which makes projects run smoothly from start to finish. I’ve really valued her attention to detail and the quality of her course content development.”

    Olly - Commercial Review Manager, Oxford College of Marketing

  • "I've been working with Louise over the last few weeks to really capture the services I offer. Louise has been really supportive, providing lots of creative ideas, giving me the confidence to post more and share what I'm doing (this is a challenge for me but I'm committed to doing better). I'm really pleased with the end results and look forward to handing out the leaflets and business cards.  Louise is also embarking on her own journey to self employment and it was great to support someone else on a similar journey to me. For any marketing needs I highly recommend working with Louise."

    Sports Massage Therapy by Clare Allman