Marketing Strategy Services

Not sure where to start?
⚡ Feeling stuck with a specific marketing challenge? → Marketing Power Hour
🗺️ Not sure where to focus your marketing? → Marketing Foundations Map
🔍 Not sure what’s working and what’s not? → Marketing MOT
📋 Need a clear marketing plan for growth? → Strategy Packages
🤝 Want ongoing support and accountability? → Strategic Marketing Advisor
🎓 Looking to build your marketing skills? → Training & Mentoring

Every business is different.

While these services provide a guide to how I work, every project is tailored to your goals, challenges and priorities. If you’re not sure which service is right for you, get in touch and we can discuss the best approach for your business.

Helping small businesses and solo founders simplify their marketing, focus on what matters, and grow with confidence. If marketing feels overwhelming, you’re not sure what to prioritise, or you simply want a clearer plan for attracting the right people, I can help.

Trusted by small businesses and marketers

MSc in Digital Marketing

15+ Years Experience

Skillshare Top Teacher

MCIM Member

CIM Tutor

4,600+ Students Taught

  • A woman with long brown hair smiling, wearing a black sleeveless top and a patterned skirt, sitting against a purple background. There are illustrated lightning bolts and a clock indicating one hour next to her.

    ⚡ Marketing Power Hour - £95

    Need help with a specific marketing challenge? A focused 60-minute 1:1 session designed to help you get unstuck, gain clarity, and move forward with confidence.

    Perfect for you if:

    • You’re stuck on a specific marketing problem.

    • You need a second opinion.

    • You want expert guidance before making a decision.

    • You need clarity on your next steps.

    What’s Included:

    • Pre-session questionnaire

    • 60-minute strategy session

    • Tailored advice and recommendations

    • Action summary and next steps

    You’ll leave with: Greater clarity, confidence and a clear plan for your next steps.

    Popular topics: Marketing strategy, content planning, SEO, email marketing, AI tools and launch planning.

  • A woman with long brown hair, wearing a black sleeveless top and patterned skirt, sitting in a thinking pose against a purple background with navigation icons.

    🗺️ Marketing Foundations Map - £395

    Not sure where to focus your marketing? This strategic clarity session is designed to help you simplify your marketing, identify your priorities, and create a practical plan you can actually stick to.

    Perfect for you if:

    • You’re overwhelmed by marketing and don’t know where to start.

    • You’re trying lots of things but aren’t sure what’s working.

    • You don’t have a clear marketing plan.

    • You’re unsure which channels deserve your time and attention.

    • You want to stop guessing and start focusing on what matters.

    What’s Included:

    • Pre-session questionnaire

    • Review of your existing marketing

    • 60-minute strategy session

    • Personalised Marketing Foundations Map

    • Prioritised action plan

    • 30-minute follow-up call

    You’ll leave with: A clear 90-day marketing roadmap, defined priorities, and greater confidence in where to focus your time, energy and budget.

    Typical topics: Marketing strategy, audience clarity, positioning, content planning, marketing priorities, visibility, lead generation and channel selection.

  • A woman with long brown hair and purple sunglasses looking over them, wearing a black sleeveless top and beige pants, standing against a purple background with digital icons of a magnifying glass, a checklist, and a clipboard.

    🔍 Marketing MOT - from £295

    Not sure what’s working and what’s holding you back? This focused marketing review is designed to give you expert feedback on one key area of your marketing, helping you identify opportunities, uncover quick wins and move forward with confidence.

    Perfect for you if:

    • You’ve invested time and effort into a specific marketing channel and want expert feedback.

    • You’re unsure what’s working and what could be improved.

    • You want practical recommendations before investing more time or money.

    • You need a fresh pair of expert eyes on your marketing.

    Choose one area (or bundle all 3!):

    • Website, SEO & AI Visibility

    • Social Media

    • Email Marketing

    What’s Included:

    • Audit questionnaire

    • Review of your chosen area

    • Detailed audit report

    • Prioritised recommendations

    • Quick wins and improvement opportunities

    • Findings summary

    You’ll leave with:

    A clear understanding of what’s working, what could be improved, and the next steps to strengthen your marketing.

  • A woman with long brown hair, wearing a black sleeveless top and patterned skirt, sitting in a thinking pose against a purple background with navigation icons.

    📋 Strategy Packages - from £595

    Need a clear marketing plan for growth? These in-depth strategy packages are designed to help you move beyond guesswork and create a clear, personalised roadmap tailored to your business goals.

    Perfect for you if:

    • You’re ready to take a more strategic approach to your marketing.

    • You want a clear plan rather than trying random tactics.

    • You’re launching a new business, service or offer.

    • You want expert guidance on how to attract, nurture and convert your ideal audience.

    • You’re looking for a roadmap you can follow with confidence.

    What’s Included:

    • Discovery questionnaire

    • 90-minute strategy session

    • Research and analysis

    • Audience and competitor review

    • Bespoke strategy document

    • 90-day action plan

    • Strategy presentation call

    • Two weeks of email support

    You’ll leave with: A personalised marketing strategy, clear priorities, and a practical action plan designed to help you grow your visibility, attract more of the right people, and achieve your business goals.

    Strategy options include:

    • Marketing Strategy Roadmap

    • SEO Strategy Roadmap

    • Content Strategy Roadmap

    • Email Marketing Strategy

    • Social Media Strategy

    • Bespoke Strategy Projects

  • A woman with long brown hair smiling, wearing a black sleeveless top and a patterned skirt, sitting against a purple background. There are illustrated lightning bolts and a clock indicating one hour next to her.

    🤝 Strategic Marketing Advisor - from £400/month

    Want ongoing marketing support and accountability?

    Think of me as your on-call marketing strategist. This ongoing support package is designed to help you stay focused, make confident marketing decisions, and get expert guidance as your business grows.

    Perfect for you if:

    • You want regular strategic support without hiring a full-time marketer.

    • You need help staying focused on the right priorities.

    • You’d like ongoing feedback, ideas and expert guidance.

    • You want accountability and a trusted sounding board for your marketing.

    • You’re looking for a long-term marketing partner.

    What’s Included:

    • Monthly strategy call

    • Ongoing support and guidance

    • Strategic feedback and recommendations

    • Accountability and priority setting

    • Regular opportunities to ask questions and get expert input

    You’ll leave with: Greater confidence in your marketing decisions, clearer priorities, and ongoing support to help you stay on track and keep moving forward.

  • A woman with long brown hair and purple sunglasses looking over them, wearing a black sleeveless top and beige pants, standing against a purple background with digital icons of a magnifying glass, a checklist, and a clipboard.

    🎓 Marketing Training & Mentoring - bespoke pricing per project

    Looking for practical marketing training or support tailored to your needs?

    Whether you’re a small business owner looking to build your marketing skills, or an organisation wanting tailored training for your team, I offer bespoke marketing training, workshops and mentoring designed around your goals.

    Perfect for you if:

    • You’d like to build your confidence and marketing knowledge.

    • You want practical, hands-on guidance rather than generic training.

    • You need support with a specific marketing topic or challenge.

    • You’re looking for tailored training for your team or organisation.

    • You want expert mentoring as you develop your marketing skills.

    Topics may include: Marketing strategy, content marketing, storytelling, SEO, email marketing, social media, AI for marketing, content planning, personal branding and digital marketing fundamentals.

    Available as:

    • 1:1 mentoring

    • Workshops

    • Guest speaking

    • Bespoke training programmes

    You’ll leave with: Greater confidence, practical skills, and a clearer understanding of how to apply marketing strategies and tools effectively.

  • Bespoke Marketing Support

    Not every project fits neatly into a package. If you're looking for bespoke ongoing marketing support, help with a specific challenge, or a one-off project, get in touch and I'd be happy to help! 🙂

    Examples include:

    • SEO implementation and content optimisation

    • Email marketing campaigns and strategy

    • Content planning and content audits

    • Marketing workshops and training

    • Social media strategy and planning

    • Marketing project support

    • AI marketing workflows and training

    Need something different? I’d love to hear more about your project.

A woman with long reddish-brown hair, wearing glasses and a black sleeveless top, looks puzzled with three floating question marks beside her against a purple background.

Not sure what you need?

That’s completely normal. Complete the enquiry form and tell me a little about your business, goals and challenges. I’ll take a look and come back to you with my thoughts on what would be most helpful. 🙂

Testimonials

  • "Working with Louise was exactly what we needed to boost our confidence and take our social media presence up a level. In just one hour, she listened attentively, asked all the right questions, and genuinely took the time to understand our business and goals. She quickly followed up with a clear how-to guide for Instagram Reels and gave us brilliant content ideas tailored to our work. Everything was thoughtful, relevant, and delivered within two weeks. We came away from the initial meeting feeling motivated, more confident and supported, we’d recommend her to anyone looking to grow their social media in a way that actually feels manageable and aligned."

    Hannah - Owner, SafeGuarding Sorted

  • “Working with Louise has been a real pleasure. She's clear, supportive and always responsive, which makes projects run smoothly from start to finish. I’ve really valued her attention to detail and the quality of her course content development.”

    Olly - Commercial Review Manager, Oxford College of Marketing

  • "I've been working with Louise over the last few weeks to really capture the services I offer. Louise has been really supportive, providing lots of creative ideas, giving me the confidence to post more and share what I'm doing (this is a challenge for me but I'm committed to doing better). I'm really pleased with the end results and look forward to handing out the leaflets and business cards.  Louise is also embarking on her own journey to self employment and it was great to support someone else on a similar journey to me. For any marketing needs I highly recommend working with Louise."

    Sports Massage Therapy by Clare Allman