How to Make Instagram Reels: A Beginner-Friendly Guide (+ Free Download!)
📸 Filming a Reel using natural lighting and a smartphone - no fancy equipment needed.
Want to make Instagram Reels but don’t know where to start? This beginner-friendly guide shows you how to create Instagram Reels step-by-step - with practical tips, real examples, and a free 30-page downloadable guide to help you get confident on camera.
Instagram Reels are one of the fastest ways to grow your audience, show off your personality, and build real connection with your followers. But let’s be honest: they can feel a bit overwhelming if you’ve never created one before.
In this post, I’ll walk you through how to make Instagram Reels step-by-step, share some beginner-friendly tips, and give you access to my free 30+ page Instagram Reels guide packed with examples, templates, and ideas to help you get started with confidence.
Why Reels Are Worth It (Even If You're Camera Shy)
Instagram Reels can reach thousands of people who don’t follow you yet. The algorithm loves short-form video - and it’s one of the most effective ways to boost your visibility on Instagram without spending a penny on ads.
Whether you're a small business owner, freelancer, or creative, Reels help you:
Build trust and show your face
Share quick wins and tips with your audience
Increase engagement (especially saves and shares)
And no, you don’t need to dance. You don’t need to lip-sync. And you definitely don’t need to be an expert at video editing!
What You Need to Make a Reel as a Beginner
Before you start, here’s what you'll need:
A smartphone with the Instagram app installed
Good natural lighting or a ring light
Optional: tripod or phone stand
A quiet space
15–30 minutes to plan and post
How to Make an Instagram Reel (in 5 Simple Steps)
Here’s a simplified version of the full process I break down in my free guide:
1. Open the Reels camera
📱 How to find and open the Instagram Reels camera via the + button.
Tap the + button on your home screen, then select "Reel" at the bottom.
2. Record or upload your video
🎬 You can record directly in the app or upload clips from your phone.
You can film directly in the app or upload pre-recorded clips. Use the timer if you're filming solo.
3. Add music, text, or filters (optional)
You can browse trending sounds, add subtitles, and play with filters to match your brand vibe. These are optional but can help to increase your visibility. Subtitles are important because many people watch Reels with the sound off, so using them will increase engagement and accessibility.
🎵 Optional tools like music, filters, and on-screen text help boost engagement.
4. Write your caption + add relevant hashtags
Keep it short, clear, and include a call to action like "Follow for more tips" or "Save this for later."
📝 Finalise your Reel by writing a caption, picking a cover photo, and using hashtags.
5. Choose your cover image + hit publish!
Your cover image is what people see on your grid, so pick something scroll-stopping to encourage people to click!
3 Easy Reel Ideas to Start With
If you're stuck on what to post, try one of these simple formats (all covered in more detail in the free guide):
3 Quick Tips: Share a mini list related to your niche
Myth vs Fact: Bust a common misconception in your industry
Behind the Scenes: Show your setup, workspace, or creative process
FAQs About Making Instagram Reels
Q: What’s the easiest way to start making Reels on Instagram?
A: Start with a simple idea, like sharing 3 tips or a myth vs fact. Film with your phone, use Instagram’s built-in tools, and keep it short.
Q: Can I make Reels without showing my face?
A: Absolutely. You can use B-roll footage, text overlays, product clips, or screen recordings instead.
Q: Do I need fancy equipment to make Reels?
A: Nope! All you need is your phone, decent lighting, and an idea. A tripod and ring light can help, but aren’t essential.
📄 Download the free Instagram Reels Guide for beginners to go deeper with step-by-step help.
Want More Support? Download the Free Instagram Reels Guide
I created a detailed 30+ page beginner-friendly Instagram Reels guide that walks you through every step - from filming and editing to captions, hashtags, templates, and more.
It also includes:
A Reels planning template
Hook + CTA writing prompts
Real example links to inspire you
📍 Grab your free Instagram Reels guide here and start showing up with confidence.
This guide was created by Louise Laurie, a Skillshare Top Teacher and digital marketing strategist passionate about helping small business owners grow online with confidence.
Whether you’re brand new to Reels or just want to feel more confident on camera, this guide is for you.
Happy creating!
– Louise
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