ChatGPT Work Mode for Small Business Marketing: Research Your Audience and Plan Better Content

In under 40 minutes, learn how to use ChatGPT Work Mode to research your audience, organise useful insights and turn them into a practical content plan - without overcomplicating your marketing or automating everything.

Spending more time organising marketing information than actually using it?

AI tools are becoming more capable, but for small businesses the real challenge is knowing how to use them in a practical way.

This beginner-friendly course shows you how to use ChatGPT Work Mode for larger, more structured marketing tasks - from audience research and recurring insights reports to content planning and connected-tool workflows.

You’ll see how I use Work Mode in my own business, how I brief tasks clearly, how I review the results, and where human judgement still matters.

The aim isn’t to automate everything. It’s to make research, planning and organisation more manageable while keeping you in control of the final decisions.

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ChatGPT Work Mode for Small Business Marketing: Research Your Audience and Plan Better Content
£19.00
One time

Get access to the full ChatGPT Work Mode for Small Business Marketing course, including 9 practical video lessons, downloadable prompts and supporting resources.

✓ 9 practical bite-sized video lessons
✓ Downloadable prompt pack
✓ Workflow Snapshot template
✓ Ongoing access through your account

By purchasing this course, you agree to the Digital Products & Course Terms.

What you’ll learn

By the end of the course, you’ll know how to:

  • understand when to use Work Mode instead of Chat mode or Deep Research
  • brief larger AI tasks using six practical elements: outcome, context, sources, constraints, quality and review point
  • research audience questions, frustrations and emerging topics using dependable sources
  • create, review and schedule a weekly audience-insights report
  • turn approved research into a focused content plan
  • use connected tools such as Gmail and Google Drive in practical marketing workflows
  • build in sensible review points so you stay in control of what gets used, sent or published
Louise Laurie sitting at her home office desk with a laptop and monitor, beside the ChatGPT Work Mode course content.

This course is for you if…

You’re a small-business owner, freelancer, creator or marketer who wants to use ChatGPT more practically in your marketing. You don’t need technical knowledge, complicated automations or huge amounts of customer data - just access to ChatGPT Work Mode and a real marketing task you’d like to make easier.

What’s included…

  • 9 practical, bite-sized video lessons

  • Downloadable prompt pack

  • Workflow Snapshot template

  • The prompts used in the demonstrations

  • Practical examples based on real marketing workflows

  • Guidance on reviewing AI outputs and keeping human judgement in the process

Meet your Instructor

Louise Laurie

I’m Louise Laurie, a marketing strategist and educator with more than 15 years of experience.

As a Skillshare Top Teacher, I create practical marketing and AI education for small businesses, and in this course I share workflows I’ve been testing in my own business - including what works well, what needs refining and where my own expertise still adds the most value.

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My Course reviews

  • Thank you Louise for an incredibly informative course. I finally took the plunge and made my business account on tik tok. I look forward to using the strategies you have taught in this course and seeing where that takes my brand and business. Will definitely be watching more of your courses. Thank you again.

    Skillshare Member - TikTok strategy course

  • This is one of the most helpful Skillshare tutorials I have taken. She provides a super helpful guide in a word doc that is full of tools. She is clear, concise, and thoughtful in these lessons.

    Nicole Ingram - Grow your busness with social meda course

  • This was very clear and helpful, I've learned a lot!! Thank you so much. I can't wait to action everything now!

    Lauren M - Grow your business with social media course

  • A great introduction to email marketing as well as best practices. I feel confident that I can go make a great campaign after this one short class! Thanks Louise!

    Alexus B - How to Leverage Email Marketing for Your Small Business course

  • Loved this course! and thinking that I took it for me thesis proposal and it has given me almost everything I needed!

    Sara - How to Create a Digital Marketing Strategy for Your Small Business course

  • Good beginner course. I appreciated the pdf template, I think it is a great way to get my marketing plan a starting point.

    Heather Estrada - How to Create a Digital Marketing Strategy for Your Small Business course

FAQs

  • Once you purchase the course, you’ll create or log in to your account on this website. You can then access the video lessons and downloadable resources straight away from your account.

  • Your purchase gives you ongoing access to the course, so you can work through the lessons at your own pace and return to them whenever you need to.

    Access is provided for as long as the course remains available. If I ever decide to retire the course, I’ll give existing customers advance notice wherever reasonably possible.

  • This course is designed for small-business owners, freelancers, creators, solo business owners and marketers who want a practical introduction to ChatGPT Work Mode.

    It’s beginner-friendly, and you don’t need coding experience, technical knowledge or complicated automations.

  • Access to ChatGPT Work Mode is recommended if you want to follow along with the demonstrations and test the workflows yourself.

    Availability, features and usage limits can vary depending on your ChatGPT plan or workspace.

  • No. The course shows you how to start with dependable public sources if you don’t have much first-party customer data yet, and how you can strengthen your workflow over time with things like customer questions, surveys, feedback and content-performance data.

  • You’ll get access to the full video course, plus the downloadable prompt pack, Workflow Snapshot template and supporting resources used throughout the lessons.

  • The video lessons are around 39 minutes in total and are broken into short, practical sections so you can work through them at your own pace.

  • No - the course videos are available to watch through your online account. The accompanying prompts, worksheets and resources can be downloaded for your own use.

  • Your purchase is for your own individual use. Please don’t share your login, course videos, prompts or downloadable materials with others. If someone else would like to take the course, they’ll need their own access.

  • If you experience a technical issue accessing the course or believe something isn’t working as expected, please get in touch and I’ll do my best to resolve it. Full cancellation and refund information is set out in the Course Terms.

ChatGPT Work Mode for Small Business Marketing: Research Your Audience and Plan Better Content
£19.00
One time

Get access to the full ChatGPT Work Mode for Small Business Marketing course, including 9 practical video lessons, downloadable prompts and supporting resources.

✓ 9 practical bite-sized video lessons
✓ Downloadable prompt pack
✓ Workflow Snapshot template
✓ Ongoing access through your account

By purchasing this course, you agree to the Digital Products & Course Terms.