ChatGPT Work Mode for Small Business Marketing

Learn how to turn scattered audience research and marketing information into useful audience insights and a focused content plan using ChatGPT Work Mode - without complicated automations or giving up control of your marketing.

🎉 Selected as a Skillshare Staff Pick

Spending more time organising marketing information than actually using it?

In this beginner-friendly course, I’ll show you how to use ChatGPT Work Mode to take on larger, more structured marketing tasks, without complicated automations or handing your marketing over to AI.

Together, we’ll build a simple workflow that helps you:

  • research the questions, frustrations and topics your audience actually cares about

  • turn scattered research into a useful weekly insights report

  • review what’s genuinely worth using rather than blindly accepting AI output

  • turn approved insights into a focused content plan

  • create a repeatable workflow that saves you from starting from scratch every week

In under 40 minutes, you’ll have a practical way to use Work Mode that you can adapt to your own business.

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ChatGPT Work Mode for Small Business Marketing: Research Your Audience and Plan Better Content
£19.00
One time

Get access to the full ChatGPT Work Mode for Small Business Marketing course, including 9 practical video lessons, downloadable prompts and supporting resources.

✓ 9 practical bite-sized video lessons
✓ Downloadable prompt pack
✓ Workflow Snapshot template
✓ Bonus 20-workflow guide + starter prompts
✓ Ongoing access through your account

By purchasing this course, you agree to the Digital Products & Course Terms.

What you’ll learn

By the end of the course, you’ll know how to:

  • understand when to use Work Mode instead of Chat mode or Deep Research
  • brief larger AI tasks using six practical elements: outcome, context, sources, constraints, quality and review point
  • research audience questions, frustrations and emerging topics using dependable sources
  • create, review and schedule a weekly audience-insights report
  • turn approved research into a focused content plan
  • use connected tools such as Gmail and Google Drive in practical marketing workflows
  • build in sensible review points so you stay in control of what gets used, sent or published
Louise Laurie sitting at her home office desk with a laptop and monitor, beside the ChatGPT Work Mode course content.

This course is for you if…

  • you’re using ChatGPT, but mainly for one-off prompts and you’re not sure what to do with the more advanced tools

  • your marketing research ends up scattered across tabs, documents, notes and conversations

  • you struggle to turn interesting ideas into a clear, usable content plan

  • you want to understand your audience better without spending hours manually researching every week

  • you’re curious about AI workflows but don’t want complicated automations running your business for you

  • you want AI to support your judgement, not replace it

  • you have limited time and want a simple workflow you’ll realistically use

You don’t need technical knowledge, coding skills or huge amounts of customer data. Just access to ChatGPT Work Mode and a real marketing task you’d like to make easier.

What’s included…

Everything you need to try the workflow yourself

9 bite-sized video lessons
Around 39 minutes in total, designed to be practical and easy to work through.

Downloadable prompt pack
The prompts used throughout the demonstrations so you don’t need to rebuild them from scratch.

Workflow Snapshot template
A simple framework for briefing larger Work Mode tasks using outcome, context, sources, constraints, quality and review points.

Real marketing examples
See how I use Work Mode for audience research, recurring insights, content planning and connected workflows.

Responsible AI guidance
Learn where to review outputs, check sources and keep human judgement in the process.

Ongoing access
Come back to the lessons and resources through your account whenever you need them.

Bonus: 20 Practical Workflows to Try with ChatGPT Work Mode
A practical dpwnloadable guide with 20 workflow ideas and starter prompts to help you apply Work Mode to other small-business marketing tasks after the course.

Meet your Instructor

Louise Laurie

Hi, I’m Louise - a marketing strategist, consultant and educator with more than 15 years’ experience in marketing.

I have an MSc in Digital Marketing Communications, I’m a Chartered Institute of Marketing member (MCIM) and hold CIM’s Level 6 Specialist Award in AI Marketing. I teach marketing professionally as well as working directly with small businesses.

I’m also a Skillshare Top Teacher, where more than 4,800 students have taken my classes.

My approach to AI is practical rather than hype-driven. I’m interested in where tools like ChatGPT can genuinely make marketing easier, but also where human judgement, experience and context still matter.

In this course, I take you inside workflows I’m actually testing in my own marketing business, including what works, what needs refining and where I deliberately keep a human review point.

Get Started

What students say about my courses

  • Thank you Louise for an incredibly informative course. I finally took the plunge and made my business account on tik tok. I look forward to using the strategies you have taught in this course and seeing where that takes my brand and business. Will definitely be watching more of your courses. Thank you again.

    Skillshare Member - TikTok strategy course

  • This is one of the most helpful Skillshare tutorials I have taken. She provides a super helpful guide in a word doc that is full of tools. She is clear, concise, and thoughtful in these lessons.

    Nicole Ingram - Grow your busness with social meda course

  • This was very clear and helpful, I've learned a lot!! Thank you so much. I can't wait to action everything now!

    Lauren M - Grow your business with social media course

  • A great introduction to email marketing as well as best practices. I feel confident that I can go make a great campaign after this one short class! Thanks Louise!

    Alexus B - How to Leverage Email Marketing for Your Small Business course

  • Loved this course! and thinking that I took it for me thesis proposal and it has given me almost everything I needed!

    Sara - How to Create a Digital Marketing Strategy for Your Small Business course

  • Good beginner course. I appreciated the pdf template, I think it is a great way to get my marketing plan a starting point.

    Heather Estrada - How to Create a Digital Marketing Strategy for Your Small Business course

FAQs

  • Once you purchase the course, you’ll create or log in to your account on this website. You can then access the video lessons and downloadable resources straight away from your account.

  • Your purchase gives you ongoing access to the course, so you can work through the lessons at your own pace and return to them whenever you need to.

    Access is provided for as long as the course remains available. If I ever decide to retire the course, I’ll give existing customers advance notice wherever reasonably possible.

  • This course is designed for small-business owners, freelancers, creators, solo business owners and marketers who want a practical introduction to ChatGPT Work Mode.

    It’s beginner-friendly, and you don’t need coding experience, technical knowledge or complicated automations.

  • Access to ChatGPT Work Mode is recommended if you want to follow along with the demonstrations and test the workflows yourself.

    Availability, features and usage limits can vary depending on your ChatGPT plan or workspace.

  • No. The course shows you how to start with dependable public sources if you don’t have much first-party customer data yet, and how you can strengthen your workflow over time with things like customer questions, surveys, feedback and content-performance data.

  • You’ll get access to the full video course, plus the downloadable prompt pack, Workflow Snapshot template and supporting resources used throughout the lessons.

  • The video lessons are around 39 minutes in total and are broken into short, practical sections so you can work through them at your own pace.

  • No - the course videos are available to watch through your online account. The accompanying prompts, worksheets and resources can be downloaded for your own use.

  • Your purchase is for your own individual use. Please don’t share your login, course videos, prompts or downloadable materials with others. If someone else would like to take the course, they’ll need their own access.

  • If you experience a technical issue accessing the course or believe something isn’t working as expected, please get in touch and I’ll do my best to resolve it. Full cancellation and refund information is set out in the Course Terms.

ChatGPT Work Mode for Small Business Marketing: Research Your Audience and Plan Better Content
£19.00
One time

Get access to the full ChatGPT Work Mode for Small Business Marketing course, including 9 practical video lessons, downloadable prompts and supporting resources.

✓ 9 practical bite-sized video lessons
✓ Downloadable prompt pack
✓ Workflow Snapshot template
✓ Bonus 20-workflow guide + starter prompts
✓ Ongoing access through your account

By purchasing this course, you agree to the Digital Products & Course Terms.