SEO services in Cheshire and across the UK
SEO & AI Visibility Audit for Small Businesses
Is your website helping the right people find your business, or quietly holding you back?
I can review how well your website is positioned for relevant searches, how clearly it communicates what you offer and whether search engines and AI-powered search experiences can understand your business.
You’ll receive honest findings, practical recommendations and a prioritised plan showing what to address first.
Practical SEO services for small businesses in Cheshire
You may have invested considerable time and money in your website but still be unsure why it isn’t attracting the right visitors.
Perhaps you don’t know which keywords to target, whether your pages are properly optimised or how your business might appear in Google’s AI Overviews and other AI-powered search experiences.
This SEO & AI Visibility Audit gives you an expert view of your current position. It identifies gaps, quick wins and longer-term opportunities without overwhelming you with jargon or an unrealistic list of tasks.
I’m based in Crewe and provide SEO services to small businesses throughout Cheshire and across the UK.
What I’ll review
The precise scope will depend on the size and complexity of your website, your goals and the areas agreed before the audit begins.
Search Foundations
How effectively search engines can find, access and understand your important pages, including indexing, website structure and essential technical considerations.
Keywords and search intent
Whether your website targets relevant searches and reflects what potential customers are actually looking for.
On-page SEO
Your page titles, search descriptions, headings, copy, images and internal links, with recommendations to make important pages clearer and more relevant.
Content and authority
The quality, usefulness and focus of your existing content, along with opportunities to demonstrate your expertise, answer customer questions and fill important content gaps.
Local search visibility
Where relevant, I’ll review the location signals that help search engines connect your business with customers in Cheshire and the other areas you serve.
AI visibility readiness
How clearly your website explains your services, expertise, audience and location, and whether its content is structured in a way that can be easily understood and referenced by AI-powered search experiences.
Measurement and next steps
Your current tracking setup and the most useful ways to monitor search visibility, enquiries and future improvements.
Why book an SEO & AI visibility audit?
Understand what is limiting your visibility.
Find out whether your website structure, content, targeting or positioning could be making it harder for the right people to discover your business.
Get an independent, experienced perspective.
Receive honest feedback without being pressured into an unnecessary website redesign, monthly SEO contract or list of services you don’t need.
Know what to prioritise.
Instead of receiving an overwhelming list of recommendations, you’ll understand which improvements are most important and what can wait.
Consider traditional and AI-powered search together.
Understand how well your website communicates your services, expertise and relevance across conventional search and emerging AI-powered search experiences.
Receive recommendations shaped around your business.
Your recommendations will reflect your goals, audience, available time, skills and budget, not a generic SEO checklist.
Leave knowing what to do next.
You’ll receive clear priorities and practical next steps.
A tailored SEO & AI visibility audit
Every website is different, so the scope of your audit will be shaped around your website, goals and current visibility challenges.
Every SEO audit will include:
An initial questionnaire to understand your business and goals
Agreement of the pages, areas and questions to be reviewed
Review of your current SEO and search visibility
Assessment of how clearly your services, expertise and location are communicated
Identification of gaps, quick wins and improvement opportunities
A written findings report appropriate to the agreed scope
Clearly prioritised recommendations
A practical 90-day action plan
A findings call to discuss the recommendations and next steps
The scope shown here is a starting point rather than a fixed package. Before the audit begins, we’ll agree which pages and areas need attention, what you want to achieve and the level of detail that will be most useful.
Audits start from £495. Your final price will depend on the size and complexity of your website and the agreed scope of the review.
Need help putting recommendations into action?
If you would prefer some hands-on support, I can also help with ongoing SEO and AI visibility support and improvements, including:
Updating page titles, search descriptions and headings
Improving website and service-page copy
Keyword research and content planning
On-page SEO improvements
Internal linking
Local search improvements
Content optimisation
Google Search Console setup and monitoring
Monthly monitoring, prioritisation and reporting
Implementation isn’t included in the audit price. One-off implementation projects will be quoted according to the work required, while ongoing SEO support starts from £500 per month.
SEO and AI visibility work together
AI-powered search is changing how people discover and evaluate businesses, but it doesn’t make traditional SEO irrelevant.
Clear positioning, useful original content, sound website structure and credible evidence of expertise help search engines understand your business. Those same foundations can also make it easier for AI-powered search experiences to discover, interpret and reference your content. Improving visibility within AI-generated answers is sometimes described as generative engine optimisation, or GEO.
There are no secret AI optimisation tricks or guaranteed shortcuts.
My approach focuses on making your website genuinely clearer, more useful and easier for both people and search systems to understand.
Why work with me as your SEO consultant?
I’m Louise, an independent marketing strategist based in Crewe, Cheshire, with more than 15 years of industry experience across ecommerce, B2B and B2C.
I have an MSc in Digital Marketing Communications and a broad skill set across SEO and website visibility, social media, content marketing, email marketing and marketing strategy.
Senior expertise without the agency model
Access experienced marketing guidance without hiring a full-time marketer or committing to an agency.
Clear priorities, not more noise
I’ll help you understand what matters, what can wait and where your time and budget can make the biggest difference.
Practical advice you can act on
You’ll receive straightforward recommendations shaped around your goals, skills and resources.
Flexible support for your business
Choose from focused advice, strategy projects, training or ongoing support tailored to what you need.
Find out more about what it’s like to work with me.
SEO and AI visibility audit: Frequently asked questions
-
Your website needs to make it clear what you offer, who it is for and why your business is relevant to the search being made.
Visibility can also be affected by website structure, indexing, page optimisation, useful content, authority and competition. Your audit will help identify which areas are most important for your business.
-
There is no guaranteed way to make a website appear in an AI-generated answer.
However, clear positioning, helpful original content, strong SEO foundations and credible evidence of expertise can make it easier for search and AI systems to understand and reference your business.
-
The scope will be tailored to your website and goals. It may cover search foundations, keywords, on-page SEO, content, internal linking, local visibility, AI visibility readiness and available performance data.
We’ll agree exactly what will be reviewed before the work begins.
-
Audits start from £495.
A focused audit of a smaller website or an agreed selection of priority pages will usually sit at the lower end of the range. More comprehensive audits involving larger websites, extensive keyword research, competitor analysis or multiple service areas will cost more.
As a guide, in-depth audits typically start from £895. You’ll receive a clear proposal confirming the scope, deliverables and price before deciding whether to proceed.
-
Yes. Every audit is shaped around your website, audience, goals and current visibility challenges.
The areas listed on this page are examples rather than a rigid checklist. We’ll agree the most useful scope before the work begins.
-
SEO results vary according to your starting position, competition, website authority and the improvements being made.
Some changes can lead to early improvements, while others take several months to have a measurable effect. The audit will help you focus on realistic priorities, but it cannot guarantee a particular timescale or result.
-
No. I’m based in Crewe, Cheshire, but the audit can be completed remotely for small businesses throughout the UK.
-
Everything will be explained in straightforward language, including what each recommendation means, why it matters and what to do next.
-
No reputable SEO consultant can guarantee a particular ranking or inclusion in an AI-generated result.
Search visibility is influenced by competition, location, website authority, technical factors and changes made by search platforms. I’ll identify realistic opportunities and recommend practical improvements.
Ready to get found online?
Tell me a little about your business, website and current visibility challenges.
I’ll review your enquiry and come back to you with my thoughts on the most appropriate scope and next step.