Marketing your business can feel like a lot, especially when you’re already managing everything else. You might have a website, email list, social channels and plenty of ideas, but still feel unsure about what is working, what deserves your attention or what to do next. That’s where I can help.
I support UK small-business owners, solo founders and small teams to simplify their marketing, make sense of their options and focus on the priorities most likely to move the business forward.
Whether you need help with one specific problem, a deeper review, a clearer marketing direction or support implementing selected improvements, we’ll find an approach that fits your goals, resources and stage of business.
Strategic Marketing Support for Small Businesses.
Not sure where to start?
⚡ Have one specific marketing problem to solve? - Get clarity and practical next steps with a Marketing Power Hour
🔍 Doing some marketing but unsure what is working or where to focus? - Identify what needs attention with a Marketing MOT or In-depth Marketing Audit
🗺️ Starting from scratch, launching something new or ready for a clearer direction? - Turn your goals into a practical Marketing Strategy & Roadmap
🛠️ Know what needs doing but could use experienced help putting it into practice? - Move your priorities forward with Marketing Implementation
🤝 Want regular senior marketing advice, feedback and accountability? - Make more confident decisions with Strategic Marketing Advisor support
🎓 Want to build your own or your team’s marketing skills and confidence? - Develop practical skills through Marketing Training & Mentoring
📚 Just starting out, working with a limited budget or prefer to learn at your own pace? - Build your knowledge with my marketing courses and free resources
Trusted by small businesses and marketers
MCIM Member
Skillshare Top Teacher
CIM Tutor
4,600+ Students Taught
MSc in Digital Marketing Communications
15+ years’ experience in marketing
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⚡ Marketing Power Hour - £95
Need help with one specific marketing problem? A focused 60-minute one-to-one session to help you make a decision, solve a defined challenge or identify your next steps.
Ideal if you:
Feel stuck on one particular problem
Need an experienced second opinion
Have a question about strategy, SEO, content, email marketing or AI tools
Included:
Pre-session questionnaire and light preparation
60-minute online session
Personalised written action summary covering the main recommendation, key points discussed and prioritised next steps
You’ll leave with: A clearer decision and a focused set of practical next steps.
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🔍 Marketing Audits - from £495
Not sure what is working, what needs attention or where to focus next? Choose the level of review that reflects the depth of insight you need.
Focused Marketing MOT - £495
A focused, accessible review of one agreed marketing area, with concise findings, key priorities and a 90-day action plan.Your Marketing MOT may focus on one of the following: Social media and content planning, email marketing, SEO and AI-search visibility, website and customer journey
In-depth Marketing Audit - from £895
Detailed analysis and research into areas such as SEO and AI-search visibility, website performance, customer journey, email marketing, content or wider marketing activity.You’ll receive a detailed audit report explaining the findings and recommendations, together with a prioritised improvement plan.
You’ll leave with: A clearer understanding of your current position, what needs attention and what to prioritise next.
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🗺️ Marketing Strategy & Roadmap - from £895
Need a clear marketing direction and practical plan? A personalised strategy designed around your business goals, audience, resources and opportunities.
Your strategy can cover your wider marketing direction or focus on a defined area such as email marketing, SEO and AI-search visibility, content, social media or a new launch.
Ideal if you are:
Starting or developing a business
Launching a new service or offer
Repositioning or changing direction
Unsure which audiences, messages and channels to prioritise
Your Roadmap will set out detailed priorities for the first 90 days, followed by higher-level direction for the next 6–12 months.
You’ll leave with: Clear strategic choices and a practical plan for attracting the right customers and moving your marketing forward.
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🤝 Strategic Marketing Advisor - from £650/month
Need regular senior marketing advice without employing a full-time marketing manager? Ongoing strategic consultancy tailored to your priorities and level of support.
Ideal if you need:
Regular help setting marketing priorities
Feedback on plans, campaigns and ideas
Accountability and a trusted strategic perspective
Guidance when working with freelancers or suppliers
Packages may include strategy calls, priority setting, agreed feedback and capped email support. Your monthly scope and fixed fee will be confirmed before the service begins.
This is strategic consultancy rather than outsourced day-to-day marketing management.
You’ll leave with: Clearer priorities, more confident decisions and regular senior support.
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🎓 Marketing Training & Mentoring - priced by project
Want to build your own or your team’s marketing capability? Practical training, workshops and mentoring tailored to your goals and level of experience.
Topics may include:
Marketing strategy and planning
SEO and AI-search visibility
Content and email marketing
Social media strategy
AI tools and marketing workflows
Available as one-to-one mentoring, team workshops, guest speaking and bespoke training programmes.
You’ll leave with: Greater confidence, practical skills and a clearer understanding of how to apply what you have learned.
🛠️ Marketing Implementation
Need experienced help completing one clearly defined marketing priority?
I offer selected implementation support without the commitment or complexity of a full-service agency.
Projects are scoped and priced individually, with a fixed fee agreed before work begins.
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Clearly scoped projects designed to complete one defined marketing priority.
Examples may include:
Email campaigns, welcome sequences and nurture automations
SEO and website-content optimisation
Practical AI marketing workflows
Content planning and optimisation
Implementation of selected audit or strategy recommendations
Campaign messaging and supporting marketing materials
Every project has an agreed outcome, scope, deliverables, timescale and fixed price.
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I also take on selected one-off work such as leaflet or promotional content, website content updates, email campaign creation and content or social media planning, depending on fit and availability.
Every project has an agreed outcome, deliverables, timescale and fixed price.
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Ongoing email marketing, SEO, website content and selected campaign support may be available where there are clear priorities and an agreed plan of work.
Support is tailored according to the expected time, deliverables and level of responsibility. It may combine planning and accountability with agreed implementation work in one defined marketing area.
I can support social media strategy, content planning and campaign ideas, but I do not take over ongoing posting, account management or community management.
Your monthly deliverables, support allowance, response times and fixed fee will be agreed before the service begins.
Ongoing support does not include hands-on Google Ads or Meta Ads management, or unlimited implementation across multiple marketing channels.
Does your marketing feel harder than it should?
Do any of these challenges sound familiar?
You are doing plenty of marketing but are unsure what is producing results.
Your website, SEO, email and content do not feel connected by a clear plan.
You have received conflicting advice and do not know what to prioritise.
Your website is not generating the enquiries or sales you expected.
You have more marketing ideas than time, budget or internal capacity.
Recommendations have been made, but no one has turned them into manageable action.
Freelancers, suppliers or junior team members need clearer strategic direction.
You do not necessarily need to do more marketing. You may need an experienced, independent perspective to help you decide what matters, what can wait and what to do next.
Why work with me?
I’m Louise Laurie, an independent marketing strategist based in Cheshire, working remotely with owner-led small businesses and small teams across the UK.
When you work with me, you’ll receive experienced, independent marketing advice shaped around your business and goals, not a generic plan or a push towards whichever tactic happens to be popular.
Senior expertise without the agency model
Benefit from more than 15 years of marketing experience without employing a full-time senior marketer or committing to a full-service agency.
Clear priorities, not more noise
I’ll help you understand what matters, what can wait and where your time and budget are most likely to make a difference.
Practical advice you can act on
Recommendations are explained in plain English and turned into realistic actions that reflect your team, skills and resources.
Flexible support with clear boundaries
Every project has an agreed scope, deliverables, timescale and price. Where appropriate, I can also help implement selected priorities or support the people carrying out the work.
I work remotely with small businesses across the UK. I’m based in Cheshire but can work with your small business remotely across the UK. In-person consultancy, workshops and training may also be available depending on the location and project.
Find out more about what it’s like to work with me.
Testimonials
Frequently Asked Questions
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That depends on the level of support you need.
Choose the Power Hour for one specific problem or decision. Choose Marketing Audits if you need to understand and improve existing activity. Choose Strategy & Roadmap if you are starting from scratch, launching something new or need a different direction.
Implementation is for clearly defined work you want completed, while the Strategic Marketing Advisor provides ongoing advice and accountability.
If you’re still unsure, complete the enquiry form and I’ll recommend the most suitable option.
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The £495 Marketing MOT is a focused, accessible review of one area or a limited overview of a small business’s wider activity. It provides concise findings, three main priorities and a simple 90-day plan.
An In-depth Marketing Audit starts from £895 and involves deeper analysis and research. You receive a detailed audit report, recommendations and a prioritised improvement plan.
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An audit evaluates marketing that already exists and identifies what needs improving.
A Strategy & Roadmap defines your future direction, including audiences, positioning, messages, channels and priorities. It is suitable for new businesses, launches, new offers and businesses changing direction.Item description
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Not always. A new business or offer may need a strategy without having enough existing marketing to audit.
An established business will usually benefit from some review of its current activity before choosing a new direction. This does not necessarily require a separate audit project - the appropriate level of review can be included within the strategy scope.
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Yes. Your strategy can cover your wider marketing direction or focus on a defined area such as SEO and AI-search visibility, email marketing, content, social media or a new launch.
The scope will be agreed according to your goals and the complexity of the project.
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Yes. I offer clearly scoped implementation projects including SEO and website content improvements, email campaigns and automations, content planning and selected actions from an audit or strategy.
Implementation is priced separately with agreed deliverables, timescale and fixed project fee.
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Strategic Marketing Advisor provides senior advice, feedback, priority setting and accountability. It does not include creating campaigns, content or other marketing deliverables.
Ongoing implementation support involves completing agreed work in one defined area, such as email marketing, SEO or website content. It has fixed monthly deliverables and clear limits rather than providing unlimited outsourced marketing support.
Where appropriate, strategic advice and implementation can be combined within a tailored, clearly scoped arrangement.
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This is ongoing strategic consultancy for businesses that need regular senior advice, feedback and accountability.
Packages start from £500 per month. The meeting schedule, feedback allowance, areas of support and response times will be agreed before the service begins. It is not outsourced day-to-day marketing management.
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I’ll review the information you’ve shared and get back to you to let you know whether I can help and which service I think would be the best fit.
Depending on the project, I may suggest an initial call so we can discuss your business, goals and current challenges in more detail.
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For one-off sessions and smaller services, payment is required in advance to confirm your booking. For larger projects or ongoing support, I’ll provide a clear proposal and invoice outlining the agreed scope, cost and payment schedule before any work begins.
Payment plans may be available for selected projects and can be discussed during the enquiry process.
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A “from” price represents the starting price for the smallest suitable scope. The final price depends on factors such as the number of marketing areas, audiences or offers involved, the volume of work and the depth of research required. You will receive a clearly defined scope, deliverables, timescale and fixed price before work begins.
Have another question? View all Marketing Consultancy FAQs.
Not sure what you need?
That’s completely normal. If you have any further questions just drop me a DM on Instagram or send me an email.
Alternatively, complete the enquiry form and tell me a little about your business, goals and challenges. I’ll take a look and come back to you with my thoughts on what would be most helpful. 🙂