How to Create a Marketing Strategy for Your Small Business Using ChatGPT
Marketing. You know you need to do it. You know it’s important. But actually sitting down to create a clear marketing strategy for your small business? That’s where things get tricky.
Maybe you’ve spent hours researching "how to create a marketing strategy" only to end up more confused than when you started. Maybe you’ve tried to put a plan together before, but life got in the way.
I get it. I’ve been there.
That’s exactly why I created my Skillshare course, "Craft a Winning Marketing Strategy for Your Small Business with ChatGPT." It’s designed for small business owners, freelancers, and entrepreneurs who want a step-by-step process to build an effective, AI-powered marketing strategy—without the stress.
Why Every Small Business Needs a Marketing Strategy
I know what you might be thinking - “Do I really need a marketing strategy? Can’t I just post on social media and hope for the best?”
Well… sure, but without a strategy, you’ll probably end up:
Posting inconsistently and wondering why no one engages
Spending hours on content that doesn’t lead to sales
Feeling stuck, overwhelmed, and not knowing what’s working
Having a simple strategy in place helps you stop guessing and start focusing on what actually grows your business - without wasting time or money. And it doesn’t have to be complicated.
My course breaks it all down step by step so you can finally feel confident in your marketing.
Watch the course introduction on YouTube
How ChatGPT Makes Marketing Easier
This course is all about using ChatGPT for marketing—a free AI tool that helps you:
✅ Brainstorm marketing ideas in seconds (no more staring at a blank screen!)
✅ Plan social media content without spending hours on it
✅ Create a full marketing strategy tailored to your small business
✅ Save time & reduce stress by letting AI do the heavy lifting
I’ll show you exactly how to use ChatGPT to create a marketing plan that fits your goals, without spending hours on research, trial, and error.
What You’ll Learn in This Course
I walk you through how to create a small business marketing strategy using AI, including:
📌 Step 1: Analyse Your Business & Market
How to do a SWOT analysis with ChatGPT
How to research your competitors without going down a Google rabbit hole
What a PESTEL analysis is (and why it matters)
📌 Step 2: Define Your Target Audience
How to create customer personas in minutes
The easiest way to uncover your audience’s biggest pain points
📌 Step 3: Set SMART Goals
How to write marketing goals that are actually achievable
Why “get more customers” is not a real goal
📌 Step 4: Develop an Actionable Marketing Plan
The exact marketing tactics that work for small businesses
How to create a simple content calendar with AI
📌 Step 5: Track Your Results & Adjust
How to measure success without getting lost in numbers
The best free tools for tracking your marketing performance
By the end of this course, you’ll have a clear, structured marketing strategy that actually makes sense - and that you can start using immediately.
Who Is This Course For?
If you’re a:
✔️ Small business owner who wants to grow but doesn’t know where to start
✔️ Freelancer looking to attract more high-quality clients
✔️ Side hustler or aspiring entrepreneur wanting a solid marketing foundation
✔️ Marketing beginner who wants a no-BS guide to strategy
…this course was made for you.
And the best part? You don’t need any prior marketing experience - just a business idea and a free ChatGPT account.
Bonus: Free Resources Included
To make this even easier, I’ve included some free, downloadable templates inside the course:
📝 A marketing strategy template and ChatGPT prompt list – Fill it in as you go through the lessons
👀 Real-world examples – So you can see exactly how this works in action
These will help you apply what you learn immediately—no more overthinking or second-guessing.
Want even more support building your strategy with AI?
I’ve also created a detailed 70+ page eBook, packed with 50+ ChatGPT prompts to help you develop, refine, and optimise your marketing strategy.
From SWOT analyses to social media ideas and customer personas, this guide will give you ready-to-use prompts to save time and spark new ideas.
👉 Click here to grab your copy.
How AI is Changing Small Business Marketing
If you’re wondering whether AI in marketing is just a trend, think again.
💡 The Generative AI market in the United Kingdom is expected to stand at nearly one-point-four billion GBP by the end of 2024. From then it is expected to grow to nearly 14 billion GBP by the end of the decade in 2030.
💡During an early 2023 survey conducted among senior brand marketers from the United Kingdom, 94 percent stated they were already using artificial intelligence (AI) within their digital advertising. Additionally, 87 percent believed that AI was an important part of their marketing strategy.
So, if you’ve been waiting for a sign to start using AI for marketing, this is it.
Final Thoughts: Stop Overcomplicating Marketing
Marketing doesn’t have to feel overwhelming. It doesn’t have to take up all your time. And it definitely doesn’t have to involve a 50-page strategy document full of fluff.
This course will help you get clear, focused, and strategic - without the stress.
So, if you’re ready to:
✔️ Finally create a marketing strategy that actually works
✔️ Learn how to use AI to save time & get better results
✔️ Feel confident in your marketing decisions
…then I’d love to see you in the course!
👉 Click here to enroll for free now!
Got questions? Let me know in the comments - I’m happy to help!
Happy Learning!
– Louise
P.S. Don’t forget to sign up for my newsletter for regular marketing tips, follow me on Instagram for more updates, and check out my new eBook with 50+ ChatGPT prompts for small business marketing strategy.
