Selected work from my time at Cogora
B2B Healthcare Marketing
I’ve planned and delivered marketing campaigns for specialist healthcare audiences across primary and secondary care, including hospital pharmacists, GPs, nurses, clinical leads and practice managers. My work has ranged from highly targeted Google and LinkedIn campaigns to promoting healthcare events and professional education through email marketing, social media, SEO, content marketing and online advertising.
I planned and ran automated email campaigns in Dotdigital, segmented audiences, ran A/B tests and used performance data to guide improvements.
Selected campaigns
Community Pharmacy and General Practice Conference | Marketing strategy and delivery
I led the marketing for Cogora’s inaugural Community Pharmacy and General Practice Conference. I developed the marketing strategy, shaped the messaging for assets and the website, wrote the campaign copy and worked with event partners to coordinate promotion. I also built and managed email marketing for the event, including the segmentation strategy via Dotdigital, and planned and posted all social media, including LinkedIn.
Visit the conference website for the 2027 edition
The HCM Academy | Webinar and educational content marketing
I was responsible for promoting The HCM Academy’s webinars and educational resources to cardiologists. The programme was developed to help raise awareness of Hypertrophic Cardiomyopathy amongst cardiology specialists across the USA, UK and Europe. I promoted the resources primarily through email, supported by online advertising, paid LinkedIn campaigns and partner marketing
Visit The HCM Academy
Primary Care Respiratory Academy | Event marketing
I managed a six-month marketing campaign for seven respiratory education events. I developed the marketing plan which included email, online advertising and social media across Cogora’s healthcare brands to encourage registrations. I worked with the design team to produce assets designed to appeal to the audience. More than 950 healthcare professionals attended the series. Read Cogora’s case study
Hospital Pharmacy Europe & Hospital Healthcare Europe
I have experience developing and running targeted Google Ads and LinkedIn campaigns aimed at hospital pharmacists, giving me hands-on experience reaching a specialist secondary-care audience through paid search and social.
Visit Hospital Pharmacy Europe · Visit Hospital Healthcare Europe
IOTOD | Specialist healthcare webinar marketing
I was responsible for promoting the Improving Outcomes in the Treatment of Opioid Dependence (IOTOD) webinar series, typically marketing two to three webinars a year to healthcare professionals across the UK and Europe. We used targeted email campaigns, online advertising and social media to reach addiction and pain specialists, as well as GPs, nurses and pharmacists. One example is the 2024 winter webinar on mental health and opioid dependence, which recorded more than 2,000 views, according to Cogora.
Read Cogora’s case study on the 2024 winter webinar
Wesleyan Financial Services | LinkedIn advertising
I worked on a LinkedIn campaign by creating tailored messaging for GPs, primary care network clinical directors and practice managers. Cogora reported that the campaign reached more than 100,000 healthcare professionals. Read Cogora’s case study
Nursing in Practice Reference | Sponsorship campaign
I worked on a sponsorship campaign that combined website advertising, newsletters and dedicated emails to reach primary care nurses. Cogora reported over 215,000 ad impressions and a 20% newsletter click-through rate. Read Cogora’s case study
Typharm Group and Pulse 365 | Professional education
I worked on the promotion of a sponsored learning module for GPs through the Pulse website, newsletters and social media. The module recorded 266 completions against a target of 200. Read Cogora’s case study
Redmoor Health | Sponsored social campaign
I worked on a two-month campaign through Pulse’s Twitter channel to reach clinical directors and GP partners with an article about Redmoor’s primary care network hub programme. Cogora reported 25,100 clicks to the article and a 17.6% click-through rate. Read Cogora’s case study
Marketing healthcare education platforms
Pulse 365, Nursing in Practice 365, Pulse Reference and Nursing in Practice Reference
I led the day-to-day marketing for all four education platforms, which were built on WordPress. I planned and created newsletters, managed LinkedIn and Facebook activity, handled SEO and website updates, and worked with the content team to promote new CPD content and clinical resources.
Need help marketing to a specialist healthcare or B2B audience?
I can help you work out what your audience needs to know, make your website and messaging clearer, and plan campaigns across email, content and social media. If you’re looking for help with a specific project or ongoing marketing support, I’d love to hear what you’re working on.