SEO & AI Search Webinar: How to Stay Visible

Title slide for SEO & AI Search how to stay visible - by Louise Laurie

Education partner project
Oxford College of Marketing · 2026

I developed and delivered a live online webinar, SEO & AI Search: How to Stay Visible, for Oxford College of Marketing.

The session explored how AI-powered search is changing the way people discover information, businesses and brands—and what marketers should prioritise as search continues to evolve.

My aim was to make a fast-changing and sometimes confusing subject practical and accessible. Rather than encouraging businesses to chase every new AI-search tactic, the webinar demonstrated why strong SEO foundations, genuinely useful content and credible digital authority remain central to visibility.

Session content

The webinar covered:

  • How AI is changing search behaviour and the traditional search journey

  • The effect of AI-generated answers on website clicks and visibility

  • Why established SEO principles still provide the foundation for AI visibility

  • How to make websites and content findable, understandable, relevant and credible

  • Creating useful content around genuine customer questions

  • Structuring information so important answers are easy to find

  • Using first-hand experience, original insight and evidence to strengthen content

  • Building authority through reviews, recommendations, relevant mentions and third-party recognition

  • The importance of a consistent digital presence beyond the website

  • Measuring brand mentions, citations and AI visibility alongside rankings, traffic and conversions

  • What businesses and marketers should prioritise now

What I delivered

  • Research and development of up-to-date SEO and AI-search learning content

  • A 30-slide presentation supported by data, examples and visual explanations

  • Live online webinar delivery

  • Clear explanations of emerging search behaviour and terminology

  • Practical recommendations participants could apply to their own organisations

  • A prioritised approach focused on strong foundations rather than short-term tactics

Attendee feedback

“I genuinely found the webinar really insightful and took a lot away from it. It’s always refreshing to attend a session that provides practical advice you can actually take away and put into action.”

Ben Quinlan
Founder, Your Side Digital

Ben also shared his reflections and key takeaways from the webinar on LinkedIn.

Read Ben’s LinkedIn post about the session

Skills demonstrated

SEO · AI search visibility · Webinar development · Research · Presentation design · Live delivery · Marketing education · Content strategy · Digital marketing

Presentation slide explaining how search visibility now includes rankings, traffic, AI citations, recommendations and brand discovery across SEO, AEO and GEO
Webinar summary slide explaining that businesses do not need to reinvent their marketing for AI search, but should focus on useful content, expertise and credibility.
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